A logo is a combination of visual image and text used to describe to the public the name of your company and creates a visual signature that represents your company. A good logo should have a strong symbolic association connected to people’s memory. This makes it a critical feature in business marketing for any company.
As a company’s major graphical or visual representation, a logo supports a company’s brand and so becomes the single most visible icon or image of the company. It is very essential to have a well-designed logo in any company marketing program.
Note; one of the most significant traits is that the text of your company name should be clear and easy to read as it may appear on signboards, billboards, posters, etc where the logo can be seen at a distance.
Logos are intended to be the face of the company. They should display a company’s unique identity maybe through images, fonts and colors so as to provide important information about a company that will allow clients to identify with the company’s core brand.
Logos are the main visual element of a company’s brand identity. It basically appears on websites, business cards, stationery, flyers or pamphlets and when advertising in different platforms.
Depending on how good your logo is, it will show some seriousness translating to business success while a miserable logo can imply non-professionalism meaning displeasure and dissatisfaction to potential clients.
It is important to note that a logo should connect well with other prospects of a company’s image presentation. What this means is that no logo however good designed can look good surrounded by conflicting graphics or texts and inconsistent fonts. This explains why a logo is the most basic component of a larger brand identity that includes company colors and fonts.
A logo will definitely create brand awareness which simply means that it has created the knowledge that your business exists and even the products or services you handle. Once you base yourself well and customers get to like and trust your specific brand, they are more likely to respond positively to successive experiences with a logo which will potentially lead to increased sales within the intentional market.
A good logo will helps you build trust. Once clients consistently sees your logo on your business cards, websites and other marketing platforms it becomes more familiar thereby creating trust to your business. This is very crucial in industries such and financial institutions and bank sectors.
A well designed logo displays professionalism and competence that could help draw new clients toward selecting your company rather than a competitor with no logo or a poorly done logo. If you’d want clients to picture you as a professional business then you’ll definitely need a professional image.
Your logo will distinguish you from your competitors. You may find that many of your competitors have great logos while others don’t. Take every advantage you can and stay at the top of the game by having a good logo which will stand out. A nice logo reflects who you are. Therefore it should also distinguish you from other companies hence different.
Consistency of your logo is very important where you must ensure that your brand is represented right and it’s clear wherever it appears. This is important especially if your business appears in multiple platforms such as, Instagram, Facebook, Twitter, in blogs, your website, business cards, etc. This will help you maintain your professional look and increase efficiency of your brand reliability that needs to be built up. It is also important to also note that you should avoid re-creating different types of logos for specific purposes such as business cards and letter heads therefore showing consistency.
A good logo can draw potential new clients towards selecting your business as opposed to your competitors thus increase sales. This in itself is a return on investment. Remember a logo is an asset that will appear in your company forever. If your business doesn’t have a logo or it would need some improvements or corrections or changes get it done by a professional designer such as Inversk designers and have a distinctive graphic visual that will describe your company.