Latest posts by Mary Mbuti (see all)
- What You Need To Know Before Starting An E-Commerce Business - December 13, 2017
- The Lavington of Kitengela, A Perfect Place to Retire - December 5, 2017
- Marketing Is The Heart Of Your Business Success - December 5, 2017
Ecommerce is a business like any other, the only difference is that you conduct most of your activities online. Starting an e-commerce business requires a lot of hard work, good decisions and important steps to ensure you end up running a profitable and most importantly a successful online store.
Many people have thought about starting an online business mostly because they believe it gives them the opportunity and the freedom to sell the products they like. Sadly most of them get so carried away and end up failing. Some get too enthusiastic at the beginning and later loose morale and in the end, they end up not taking any action. What these two categories of people have in common is that: They lack a clear idea of the product or service they are going to sell to consumers, Fear of failure may prevent one from starting the business and lastly one may have an original idea but they may not know what to do next.
All the above are hindrances preventing one from running a successful e-commerce business, the following steps will help guide you start and run a long term and a profitable online business.
- Choose the appropriate product to sell.
This is the most challenging but important step when starting any business. Deciding the right products to sell is the most important piece of the puzzle if you aim to succeed.
Once you have a product idea in mind it is necessary you evaluate the product viability, the market demand for your product choice and last but not least the existing competition. A poor assessment of these three steps, may cause you to run the risk of wasting your time and energy and the worst being losing all the money you had initially invested in the business.
Once you evaluate your product, determine where you are going to get your products that means finding the perfect supplier or manufacture to supply you.
- Doing proper research and necessary preparation.
Conducting proper research will enable you to have a clear picture about the industry and the competitors in the industry.
Researching your competitors enables you to compete favorably and survive in the market. Browse though your competitor’s online stores and learn how they operate this way you will make intelligent decisions that satisfy your current customers and attract new ones.
After learning all the tactics by studying your competitors, write a business plan. A business plan is vital as it acts as a road map which helps you bring your ideas and thoughts together and clearly defines how best to move forward and the most effective way to compete. After you have already written your business plan you can now go ahead to register your business.
Download a free business plan template here.
- Set up your business.
After you have registered your business the next great step is choosing the right name for your business and the appropriate domain name. Coming up with the right name for your business is not an easy task.
Choose a short, simple, memorable name that is unique to prevent getting sued for infringing someone else’s rights or trademark.
After settling on a name for your business and registered your domain name, the next important step is to design a logo for your online store. Ensure you write captivating product descriptions for your products and use well shot quality pictures to help you market your products to your clients.
- Prepare to launch your business.
As you get ready to officially start your business, there are essential elements that you ought to consider. One of them is establishing the most appropriate shipping strategy for your online store.
You may deliver products to your customers for free or you may decide to charge your clients the shipping fee. Either way you must ensure you satisfy and please your customers but most importantly ensure you do not incur loss. Identify the key performance indicators for your business, they should act as a guide to influence your decisions and know the milestones on the road to the success of your online business.
Monitoring your key performance goals will help you gauge your performance and success in terms of identifying progress in sales, marketing and customer satisfaction.
- Running your business.
This is the final step. It is where you implement all you had written in your business plan. The first thing you need to do after you have started your online business is to market your business.
Make your business known to as many people as possible to attract customers. Research on the best marketing strategies that will favor your online store. Determine the fairest prices for your products that will favor your customers while making maximum profit.
It would also be advisable for you to do everything by yourself at first so that you can study your business. After your business expands and you cannot do it yourself anymore, delegate duties to only the people you trust.
Lastly consider generating positive testimonials for your online store, this may come in handy for customers when making buying decisions. Displaying positive feedback from your customers on your website indicates you have pre-existing sales and proof that your products are reliable.
Establishing your own successful e-commerce business is no easy task as it may seem. The key is having a great idea and knowing how best to sell it to your customers. Having your ideal customer in mind while coming up with the idea will make things easier for you in deciding the right products to sell and determining where your customers are online. The steps provided above is a clear road map to help you as you prepare to build a profitable and most importantly a successful e-commerce business. Let me know what you think in the comments section below.