A business prospers when its products are well marketed to their targeted customers. Brands, including politicians require marketing. They have to market themselves to voters to gain their votes. Otherwise, why do they need to print all those posters and banners if not to market themselves? Marketing is not only...
The process of building a startup company can seem difficult and make one feel intimidated and overwhelmed. It’s not so easy to convince people to buy into your new idea or solutions. Building credibility for your business can be a tough venture. However it is very important for your customers...
Products do not sell themselves.  However nice looking, smelling, tasting or appealing to the senses. The product does not sell itself.  There is a promise to customer  satisfaction, and that is marketing. This is a lesson every business owner must have inculcated in them. Consider an all girl band. The...
Every entrepreneur’s aim is always to attain the maximum profit. This achievement however is never easy to come by. Some entrepreneurs start the journey to better sales but give up along the way. There are those who do not quit. Those who persevere no matter what happens. They fail...
Every entrepreneur looks towards the success of his business.  He has ambitions and aspirations on how far he want the business to go. Some entrepreneurs spend too much time behind the desk analyzing and reanalyzing their products and service and the delivery thereof. How you spend your time as an entrepreneur...
Marketing is one of the most important departments in any business or organization. It's the determining stage to know whether you will make a profit or a loss as a business. Businesses and organizations must know how to convince their customers to buy their products and services. Marketing is the...
Landscaping  is any activity that modifies the visible features of an area of land, including: living elements, such as flora or fauna; or what is commonly called gardening, the art and craft of growing plants with a goal of creating a beautiful environment within the landscape." - Wikipedia. If you...
If you get your market right then you have got your business right! As you prepare and finalize your advertising plan for the approaching 11 months here are a few marketing tips to bear in mind: Customer retention is of essence As companies fight for attention in an increasingly...
This article was first published on Entrepreneur.com. At its core, marketing is a form of communicating with consumers in the hopes of selling them a product or service. However, it’s often a complicated dance of finding new and exciting ways to entice customers. In this social-media-dominated world, the choreography is increasingly...
So you have taken the bold step in the journey to transform your dreams into reality. First of all, congratulations for being daring enough to take action and not dwell in dream land. However, you realize that building that empire takes a lot of hard work, perseverance, creativity and...