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George Wachiuri



When you are confident you feel satisfied, generous and settled. This enables you to pursue your passion and vision. Lack of confidence brings low self esteem. In this video I share with you key points on how to boost your confidence.

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A Leading Entrepreneur, Published Author, Philanthropist, Youth Empowerment Enthusiast, Africa Business Award winner, a Family man and CEO for Optiven Group


International Leadership University Appoints Optiven CEO George Wachiuri to its Governing Council

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The International Leadership University (ILU) has appointed Optiven Group CEO to its Governing Council.

Mr. Wachiuri joins other fellow senior and experienced leaders in public and private sectors who will be exercising general oversight over ILU and its affairs.

ILU seeks to educate and train Christ-like visionary leaders to spearhead holistic transformation in Africa and the world. The university currently has three distinct schools namely: School of Leadership and Governance, School of Theology and Christian Ministry and the School of Education and Social Sciences.

Under Mr. Wachiuri’s stewardship, Optiven Group has continued to grow from one level to the next and was recently singled out as one of the companies that will inspire Africa in 2019, by the London Stock Exchange.

Mr. George Wachiuri (center) | He has been appointed as a member to the International Leadership University Governing Council

This pace-setting innovator and trailblazing entrepreneur holds a Masters of Business Administration from the University of Nairobi and a Bachelor of Commerce (Marketing Option) and is a Certified Public Accountant CPA (K).

Other senior leaders on the ILU board include Mr. George Kimeu (Chairman), Mrs Margaret Rotich (Vice Chairperson), Mr. Harun Nyamboki, Mr. Francis Djirackor, Rev. Calisto Odede and Mr. Nimrod Mbae.

Others are Mr. Lazarus Migua, Mr. Arnold Nzova, Mrs. Evelyn Majimbo, Mrs. Anne Mbugua, Mr. Leonard Chumo, Mr. Samuel Kiai, Prof. David Ngaruiya, Prof. Jeremire Araka (DVC-FAP, Ex officio), Dr. Benjamin Musyoka (VC Secretary).

The University recently held its 35th graduation ceremony whose theme was Dynamic Faith where Mr. Wachiuri urged the graduates to go out there with an open mind and a passion to create a difference in the society. He also urged them to always be at hand to help, especially the less fortunate in the society.

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Resilience Is The Key Ingredient In Entrepreneurship

Inversk Review



Resilience is a common trait among entrepreneurs. The degree could differ among individuals depending on their needs, but plenty of it is required at the start.  

The modern entrepreneur has plenty of resources at their disposal that the older generation wish they had a fraction of. Blogs, YouTube tutorials, incubation hubs name them, and yet still click on suspect links that urge them to make fifty thousand shillings in a week. What they fail to understand is that life on the proverbial fast lane takes years to build.

The ‘10,000 hours’ concept is quite simple. You work on a craft or skill by dedicating 10,000 hours to it then maybe you become a master at it. There’s no way around amassing a fortune unless through corruption or theft. This ethics go all across the board into pop culture where famous actors win awards after so many years of doing low budget films away from the limelight. Even TV reality stars gain their names by putting in hours of work. Resilience is what allows business owners and brands to keep at their ideas and not give up even when they make dismal profits.

The transactions of an entrepreneur do not end with sales of a product or service. An entrepreneur wants to learn the market and identify gaps for innovative products and services. Besides, how else will you spot a gap if you don’t painstakingly conduct due diligence?

Persistence spurs action. How, you ask? It presents opportunities to engage directly with your potential client. You are asking them to take a chance on your product or service and therefore will get used to being hanged up on or even insulted as you conduct one on one sales. If you strategically keep marketing you will recognize what works to your advantage and how to gain a profit.

The hustle will consume most of your time especially when you’re starting out. You will be knee-deep in accounts and before you know it, a week is gone! Then you scroll through your social media feed and see your friends colourful pictures in events you were dying to attend which might further depress you. Then your bills will jolt you out of your misery because they need to be paid which again comes back to your determination to succeed.

A successful entrepreneur will learn how to cut costs and plough profits back into the business for growth. The success of this decision could be affected by investors other than you. This is why vetting to find partners who share your similar ideas and goals is important.

The laser focus that comes with the resilience trait distinguishes people who start ten businesses and fail at each of them or focus time and energy on few at a time and do them well. This growth will help an entrepreneur decide if they will pursue it or if the business isn’t viable anymore. Spreading yourself too thin affects creativity and production if you’re a sole proprietor.

When you believe in the brand you’re building there’s so little that can move you. The confidence you have in your business inspires others to want to do business with you because they trust your person to person interaction.

When you narrow it down further to creative entrepreneurship, personal character defines individual artists even as they transact their art for profit. You could say the rules change for entrepreneurs in different fields but they actually remain the same. The setting may be less formal but still has peaks and dips like other sectors.

More young people are looking for freedom to express themselves creatively and have found a niche in this market. They have to constantly reinvent themselves and be extremely good at what they do to remain above the pack. They do all this and insist on ‘passion’ being the driver of what they do.

The creative industry is structured such that the profit earned from a service provided is paid to the ‘artist’ or through their representative. The split allowance is then ploughed back to learning another skill and the cycle continues.

At the end of the day it is all about resilience.

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Cover Story

How David Macharia Build His Photography Business

Inversk Review



Story by Kimani Patrick and Maureen Kahihu

“A photographer never quits being one; a photographer will die a photographer”. This is where our interview begins.

David Macharia, an entrepreneur, a mentor, a father and a photographer. Photography is the one decision that changed David’s entire life and it was a long journey to get to where he is right now.

After clearing high school, David joined his father in business, designing and selling bags in Kinango.  “I was very efficient in coming to buy the materials in the city, Nairobi and after the bags were sawed I could sell them.” Because of all that he got exposure on how to run a business.

Macharia is grateful that his dad taught him the value of money. The people in his father’s circle saw the work he did and were impressed by his job. At some point one of them approached him seeking his sales services for some of his projects which he agreed to.

In 2000, Macharia was invited to Nairobi and he started hawking cards in the streets. Since the city council was always on his case, he had to find an alternate way to sell his cards. His sister was schooling at Daystar University; he therefore decided to go sell his cards there, after all that is where his market was at, the youth.

All this time, Macharia never used to make profits and so his employer didn’t have enough money to even pay him, so he requested him to get him a job before he goes to college. In those days being in the city was the in thing and so he had to do everything possible to stay. His dad wanted him to go back and continue with the business but he assured him of his return once he gathered enough exposure to the business world.

His boss finally got him a place to work, Mwangaza studio. Things were different at Mwangaza, everything he knew about the city was not exactly as easy as he thought it to be. He had to be trained on how to talk to people, how to handle clients and how to print photos. Photography was not an easy task but he struggled till he learnt all the necessary skills to help him survive and sustain his job.

By 2003 Macharia had finally understood his way around photography to a point where he begun advising other photographers on how to take good photos. He recalls some complaining how badly the photos were printed yet they were the ones who made mistakes, like not taking the photos in a good setting etc.  This experience triggered Macharia’s interest in photography. So he begun to sneak into the studio to learn about the camera and know how it works.

One day he met Mr. Kanini, a proficient photographer and out of interest Macharia sought to learn from him. He joined Kanini in his venture and work. He would attend weddings with him, hold his bags as he watched him do the work and learn. Weeks later he was amazed not only by the photos he took but also discovered that photography was a journey he needed to prepare for. He didn’t have money to buy a camera hence had to continue with his job at the studio.

By the end 2003, the people in his hood, Kangemi, would ask why he never took photos of them yet he always had a Kodak shirt on. This was the turning point for Macharia. He combined the business skills he had learnt from his dad, borrowed a camera from the studio in the evening and took photos at night. The following day he would take them to the studio, print then take them back to the owners, in a frame! And his clients would get shocked at how he used to deliver the photos within a day! And in a frame! Because back then, it took weeks or months to get a photo delivered.  As a result he got more clients as days went by and his name grew in his neighborhood.

He recalls sometimes having so many clients and considering he used to work at night had to say no to some. At this point he realized that he needed a strategy on how he could still maintain his day job and take photos of his clients at the same time. So during his days off work, he would take photos the entire day. And this made his service demands shoot even the more.

Out of huge demand, and quick money involved, Macharia decided to resign and start his career as a photographer. He still didn’t own a camera, and therefore took advantage of that of his mentor’s, Mr. Kanini, who worked as a banker during the weekdays and so Macharia could run his errands and at the same time take photos to earn money.

He started taking photos in Kangemi. The down side of this story is that the anticipation he had of the many people needing his services was cut off and his bills needed to be paid. Unlike other times when he only had the night to work with, now he had a full day to himself and so once again begun for clients who needed to take photos. He would walk in the streets of Kangemi, his coat full of pockets with his portfolio, looking for and building clientele. His customers were mostly house helps and the children in the estate because they were always at home, then on Sundays he would take photos of the whole family which he charged each at KES 50.

The parents now began referring him even in their places of work and since cooperates also needed professional photographers he would be called in. From there, Macharia started networking. He says, “Every time I met a client, I would build a good relationship to ensure that anytime they needed a photographer, I would be the first person who would come to their mind. And even to date, I do the same.”

He finally managed to get his own camera thereby became even more flexible in his service delivery. He began meeting other photographers, worked for them as a learning process and also sold photos to them (a paparazzi kind of work).

In 2005 he met Boniface Mwangi, inquired about media photography and decided to join the standard media group. He was given assignments which never raked in good money.  He earn KES. 500 per assignment and in case his photo didn’t make it to the newspapers, got nothing.

He began doing fashion photos for the Pulse segment with a dream to just see the caption ‘photography by David Macharia’ in the papers. However the assignments were not giving him enough income so he quit and decided to concentrate on his clients who gave him value. “After all I couldn’t eat out of dreams alone.”  He embarked on building his portfolio which without a doubt was good.  People loved his work. He concentrated mostly on wedding, family portraits, cooperates and mostly the work passed to him by fellow photographers.

Finally at a wedding, he got his big break. He met a baker, Matthew (owner of Valentine Cake house) who asked him to take 3 photos of his cake.  He knew Matthew was one of the key players in the wedding industry, and so decided to take more photos of the cake in different angles and framed. He delivered the photos to him and Matthew impressed by the work he did begun recommending David to his own clients for photography services.

Clients literally swarmed in his directions. He confesses that he didn’t even know how to charge them at first. From the money he got, he started buying other equipment’s especially the digital camera that could satisfy the kind of market he was getting himself into.

In 2007, Mathew managed to make an arrangement with Kiss FM to cover a wedding that they had organised.  He was called in for an interview and found himself in a board room with a panel consisting of Caroline Mutoko. Macharia narrates, “At first they couldn’t believe that i was the one who did the work in my portfolio. But since I was the only photographer who could match the standard of work they needed I was offered the job.”

David Macharia on the cover of Inversk Magazine

It was one of the biggest weddings that happened that year, Pan Victorian wedding, he had to go look for other photographers to be able to cover the event. This was the ‘it wedding’ and everyone who was someone in this country had their eyes glued to it. David’s work was all over the media.

He was now able to get more clients who were able to pay for his services, he even increased his prices and clients still thronged. He attracted so much clientele to a point where he started referring them to other photographers as he was fully booked. But still the clients needed his services and at this point he realized he was losing out on a lot of money and so he decided to register his company.

Versatile Photographers! That is how the company was born. “I must however confess that coming up with a name for the company was hard”. He was inspired by Richard Branson’s Virgin brand logo, “It looks young and classy, it can connect with young people” he says and he desired the same feeling for his company’s name. The only thing that came to his mind was versatile, he could have named his company unique photographers but that was too ordinary, he needed a vibrant name.

Versatile represented, and still represents the different kinds of photos he takes.  They were not just any other pictures; he had a variety of tastes in photos he was producing.

He began looking for other photographers to team up with but most looked down upon him; after all he was just a beginner, while others simply had a bad attitude towards him. ‘There was lack of professionalism”, he cites. But even this didn’t get to him, rather probed him to work harder.

Macharia needed more staff to help run his company but in as much as he acquired more employees he ended up disappointed at the productivity yielded. So he began a mentorship programme, if a candidate was good and displayed exemplary work then he would hire them. He has mentored the best photographers in the country such as Thomson Kube and Ben Kiruthi. He even mentored his sales team on how to sell a package.

He finally had his own website put up as he continued to obtain more lessons online making him deliver more excellent photos to his clients. In 2011, he had a big team of photographers but couldn’t still manage the inquiries he had. He even went further and increased his service charges but still clients came back such that he couldn’t handle the traffic. He decided to search for more photographers online, joined them in a group on Facebook and called it Photographers Association of Kenya. In the group he exchanged ideas and merged people together to help each other. It is now a registered association.

Finally he was able to get a bigger office and space for the studio at Hazina towers 9th Floor. Just when he had settled in with all his equipment that was worth Ksh. 4 million, he got robbed. At this point he hit the deep end and almost got into depression. He however had to start afresh, and as fortune would have it, he was back on his feet again and took off again!

In 2015, Macharia got a call from the white house in USA to cover the Global Entrepreneurship Summit in Kenya. He says he couldn’t believe that they wanted him. He was given a brief of what needed to be done and according to them his work was up to standard. He went through a series of interviews and finally the day arrived. Simply summed up, “It was the best experience I have ever had and will never forget.”  After that his company’s name went viral.

He still continued with his mentorship programs, till it got overwhelming for him and couldn’t handle the crowd. He therefore sat down with the people he had mentored came up with a curriculum and started a school called Versatile School of photography which in the near future he hopes to be a university. They are teaching people hands on skills, how they can start their own business as they don’t need to seek employment.

One thing that he has really built on is that, his business can still run without him. He had to come up with an effective system that runs his business because he has plans to branch out, soon to village market and also Tanzania. He needed a system that can manage and run all branches at the same time from the customer service to his workshops in a particular order. He doesn’t have a huge team but works with creative people who he empowers to begin their own ventures.

Macharia’s Advice To Most Employers

Never limit a creative person.  For instance asking them to come to work from 8 a.m-5p.m they like working in their space and comfort to be able to be creative and productive and you can’t fight and stop them. David had to come up with a system for them too, when to deliver their work, how to deliver, all this was geared towards making their work easier and for the efficiency of his company and for their own personal brands too.

Why bring them together?

When the ocean rises the boats will rise too. That is why he believes in bringing more photographers together, mentoring and teaching them. He believes photography has not yet been fully tapped in Africa. He has met other international photographers while on assignments, and the more he goes out the more he feels the need to develop photography in Kenya.

Where Does Macharia Get His Inspiration

Macharia prays to God but also seeks counsel from his mentors when he feels like he is lost. He regularly attends short training programs available to learn and get more ideas just to stay on course.

Why Versatile Is Unique

Our efficient service delivery and the quality of the work we produce. The versatile team is amazing and we thrive in professionalism which brands us as a company.

Best Advice Ever Received

It is from his mentor Mathews, when you have grown accept that you have grown. To get there you will need help and when you achieve greatness you will need to mentor others. For you to shine you will need to help others shine more.

The future of Versatile…

The next time you hear of Versatile Photographers, expect a leading university in photography in Africa. The school is a combination of many innovation of photography in Africa like fine art in photography and wildlife.

One life lesson he carries dearly to date, he learnt in South Africa.  He went to KFC and had their chicken and it was awesome, later on a branch was opened in Kenya and when he tried their chicken it was exactly of the same taste and quality as that he had in South Africa. As he thinks of opening up branches globally, that is the exact quality he wants to emulate; that of quality duplication.

There is also a stock image company coming up which will be storage of images taken in Africa. The photos will be posted online just like shutter stock where people can be able to buy images online.

He also has a vision to change the story of our own country and Africa as a whole. We have so many untapped resources and at the same time there are so many investors looking for places to invest in, someone needs to highlight these resources and tell a pictorial story. During the interview, I was stunned to find out that we have a desert safari, a beach and boat rides in Turkana that I had no clue existed.

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