Connect with us

Business

Understanding Social Media Influencer Marketing

News Team

Published

on

With the rise of social media sites and apps, more people are looking to their favorite YouTube stars, Instagram personalities and Twitter personalities for their input on different subjects including products to purchase. This has brought about the trending change in consumer trust, where they rely more on the opinions of social media influencers on brands than traditional advertisements.

What is digital influence?

Digital influence is defined by Technopedia as the ability to create an effect, change opinions and behaviors, and drive measurable outcomes online.

Digital influence is the result of three conceptual cornerstones:

  • Reach: How far information will travel across the social continuum.
  • Relevance: Alignment to interests of the moment.
  • Resonance: The ripple effect of information.

Who is an influencer?

The everyday Internet user is subject to a barrage of noise and content. As a result, individual judgment has given way to group judgment, or at least judgment that’s assisted by others online. When an individual contemplates a new purchase such as a cellphone, he or she will often revert to digital sources for recommendations to arrive at a decision.

Therefore, a social media influencer is a user who has demonstrated credibility in a specific industry, has gained the following of a large number of people and has the ability to convince others to act on their recommendations. They are considered to be an authentic and trusted source of advice on purchasing decisions. So much so that marketers and brands are paying attention.

Digital influencers include:

  • Vloggers
  • Bloggers
  • Celebrities
  • Media personalities
  • Socialites
  • Industry experts

Influencer marketing statistics

With interest in influencer marketing increasing every day, a lot of research has been carried out that has produced mind-blowing results. Here are some of them as sourced from digitalmarketinginstitute.com:

  • 86% of women use social media for purchasing advice
  • 70% of teens trust influencers more than traditional celebrities
  • 49% of consumers depend on influencer recommendations
  • Influencer marketing campaigns earn $6.50 for every dollar spent
  • 57% of fashion and beauty companies engage in influencer marketing
  • Influencer marketing is the fastest-growing online customer-acquisition method
  • 67% of marketers promote content with the help of influencers
  • Influencer marketing has surpassed print marketing
  • 60% of consumers have been influenced by social media or blog while shopping at a store
  • 67% of marketers promote content with the help of influencers

Why should you consider using influencers to promote your business?

As social media platforms focus more on user interaction and engagement, content that generates the most comments, shares and stimulates more conversations online does better online. Therefore, as a brand, it is important to come up with ways to encourage people to talk about your product. One way to achieve this is by engaging social media influencers to promote your product or service.

They exert a great influence over online users that should not be underestimated. Whatever they endorse often automatically becomes a trend. Since they come across as being more relatable than most conventional celebrities, they tend to build a sense of credibility and authenticity online. This is automatically transferred to a brand that they choose to partner with.

Using social media influencers is also a great way to reach the younger demographic that tends to mistrust traditional advertising. Research has proven that influencers are helpful when a brand seeks to form meaningful relationships with consumers.

How to do it

The first step when planning a campaign is to conduct extensive research on the influencers that would be most suited to your brand in terms of their target audience and follower profiles. Find out other relevant data about their audience such as age, geography, watch time, gender, etc.

If their audience and content match the message that you want to promote or that you already stand for, then they are a solid marketing tool to consider.

Make sure they fit naturally with your brand and that they would normally use your product. Remember, online users expect authenticity from the influencers.

Check the feedback they get from their followers. Do they ask for more information on what the influencer has posted, only like posts or even post any negative feedback?

Ensure you customize your content to suit each platform you intend to use. For example, Instagram posts should be easily digested; modern and chic. Plan to give the campaign time as you measure its performance and engagement to improve your next one.

Best social media platforms for influencer marketing

  • Instagram
  • YouTube
  • Facebook
  • Twitter

Conclusion

It is never too late to develop an effective influencer marketing campaign for your brand. The best place to start would be to reach out to the top influencers in your industry and share your product or service. Understanding the proper utilization of influencer marketing will go a long way to increase brand awareness, revenue, and leads.

Should you choose to partner with an influencer to promote your brand, make a wise decision informed by extensive and go from there.

Comment using Facebook

Kenya's most incisive and informative platform to learn about business news, technology, markets, companies, startups, leadership advise, curated business and industry opinion, and affluent lifestyles.

Business

5-Step Guide to Achieving Effective Communication for Business leaders

Kimani Patrick

Published

on

As an entrepreneur, communication is a very important facet if you are going to grow your personal brand and grow your business to the next level

For you, is not just about exchanging information, it’s about understanding the emotions and intentions behind the information you relay and receive.

Effective communication is also a two-way street. It is not only how you convey a message so that it is received and understood by someone in exactly the way you intended, it is also how you listen to gain the full meaning of what’s being said and to make the other person feel heard and understood.

Apart from building trust, being an effective communicator means that your team can rely on you. You will build stronger relationships, employees will adopt your ideas, and you will reduce breakdowns as well as get more results for your business.

Being an effective communicator will also help you to understand other people better and when you understand them, you will relate to them in a meaningful way.

While you already know how to communicate, learning a few simple principles that can be applied immediately will make you an effective communicator and give you a huge advantage in today’s ultracompetitive business world.

Step 1: Be Friendly

When someone steps into your office to say hello, step out from behind your desk to shake his or her hand.

During a networking event or coffee break, don’t hold your beverage in a way that blocks your body or distances you from others. The higher you hold your coffee, the more of a physical barrier you put up between yourself and the person you’re talking to. Hold it closer to your waist, that way you will seem open and engaged.

Step 2: Keep Your Word

Doing what you say you will do when you say you will do it is the highest attainable level of disciple. When you promise someone something make sure you deliver within the agreed upon timeframe. If you are not able to meet your promise, communicate it in good time so that the other party can prepare for an alternative to avoid inconveniences.

Being disciplined in keeping your word communicates to people that you are a reliable and trustworthy person. This will help them want to keep you close and conduct business with you.

This also extends further to building your positive reputation and people will find it easy to recommend you whenever an opportunity shows up.

Step 3: Be Clear and Never Assume Anything

Assumptions are a major problem in communication, whether they are self-fulfilled assumptions or merely assuming that others see things in the exact same way that you do.

Never assume – the fact of the matter is that most people do not see things the way you do, nor do they have the same feelings as you do. The less you assume, the better. This falls in the category of making your communication is always clear.

Step 4: Be Authoritative

Even if you are friendly and down to earth, your relaxed attitude should never overshadow the fact that you are in control. When you are introduced to someone, stand tall, extend your hand, and introduce yourself by saying your name and what you do.

To sound authoritative, speak in a normal, conversational tone. And if you are a female, watch that your voice doesn’t rise at the end of a sentence as if you are asking a question or seeking approval.

When stating your opinion, use the authoritative arc, in which your voice starts on one note, rises in pitch through the sentence and drops back down at the end.

Step 5: Learn How to Talk Business

If you are trying to get someone to open up then try using open-ended questions rather than yes or no interrogations. When reviewing your own tactful, analyze how you approach people. Do you bully them with close ended questions or do you ask them in a positive manner how the both of you can make necessary changes to get a project, for example, moving more efficiently.

The more effective you can be with you communication the more successful you will be – personally and professionally.

Have more ideas on effective communication? Share them in the comments’ section below.

Comment using Facebook

Continue Reading

Africa

5 Murdered in South Africa as MTN, MultiChoice and Shoprite shut Branches in Nigeria amid Protests

News Team

Published

on

Five people, all foreign nationals, have been killed in the ongoing Xenophobic violence and protests in South Africa.

The violence which erupted late last week has seen businesses owned by citizens from other African countries looted, property damaged and truck drivers from neighboring countries being targeted and torched in the violent attacks.

South Africa – Pretoria – 29 August 2019 – Calm restored in the Pretoria CBD following burning of foreign owned shops. Photo: Africa News Agency / ANA

In a retaliatory move, Nigerian protesters took to the streets of Lagos on Tuesday evening to vent their anger by throwing stones and destroyed properties owned by SA brands such as MTN, Shoprite and MultiChoice.

Dozens of shoppers descended on Novare Shoprite Mall in Lekki, near Lagos, Nigeria and looted goods of unknown value while torching a police truck. Several other SA owned stores including PEP, MTN were looted and property destroyed in Surulere and Jakande.

Following the protests, South African television group MultiChoice has shut its offices and branches in Nigeria and Zambia, “We have had to shut branches and offices to safeguard customers and staff until further notices,” said its head of corporate affairs Jabavu Heshu on a statement on Wednesday morning.

On its case, MTN Group said it had closed its stores and service centers in Nigeria “as a precaution” after four stores in Nigeria were attacked on Tuesday evening. Sources indicate that the company also closed several stores in Johannesburg. The company, in a statement condemned the acts of violence.

Shoprite Holdings said in a statement on Wednesday that several stores in South Africa, Nigeria and Zambia were closed and extensive damage had been done to several supermarkets over the past 24 hours.

“(Shoprite) is highly concerned about the acts of xenophobic violence against foreign nationals that sporadically flare up and the resultant rhetoric of intolerance that is levelled against foreigners and the platform this creates for criminals to exploit this,” the company said in a statement.

Comment using Facebook

Continue Reading

Business

Go For Gold: Lessons From Chris Kirubi

Inversk Review

Published

on

As an entrepreneur, you have to pursue and attempt to achieve the very best possible outcome or reward from the same activity, task or endeavor. Below is advice transcribed from a few of Chris Kirubi’s #AskKirubi show.

Gold is very symbolic to mean the fine things in life. You don’t find gold all around you, but you find at least somewhere close to you. Very scarce indeed. Does that mean it is not meant for everyone? It’s all in your mind. Reach out for the best possible solutions. Reach out for the biggest venture. Reach out for the biggest investment.

Gold is a great reward. Great things don’t come easy. You will struggle to get to it, but the fruits will be there. To be the best, you have to effect change. Don’t be afraid to effect the change. Within our comfort zones, we as entrepreneurs might feel like we have actually achieved it all. When that feeling crosses your mind, that’s when you need to move and effect change. Change is the only constant thing in the world.

Don’t say you can’t move. When you get that mindset, you will be poor. The worst thing you should avoid is being poor in the mind. Do not conform your mind to weak struggles. Conform your mind with strong struggles such that you will put more effort in your deeds. Challenge yourself and out great effort into that. Then expect great rewards.

Arm yourself with knowledge. Knowledge should be your weapon whenever you want to attack and get huge profit margins. Be hungry for knowledge and do not shy away from wanting to know more.

Go for quality. Quality begins with you. Be quality. Don’t be shady. How you look, is how you act. From what and how you dress, to how you carry yourself and interact. Look quality. Talk quality and expect nothing less of quality anywhere you venture into. When you are quality, you will definitely attract quality.

Build your own stature. No matter how difficult it may seem. It will cost you but it will be worth it. Do what you will be proud of. Quality will definitely make you a proud person.

Comment using Facebook

Continue Reading

Trending

Copyright © 2019 INVERSK MAGAZINE. Developed by ITIPS