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Ajira Digital: What You Need to Know

News Team

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With the advent of technology and the internet, there has been an increasing utilization of online digital platforms to sell their goods and services. In line with this, the Government of Kenya, under the Ministry of Information, Communications and Technology launched Ajira Digital on the 24th of November 2016.

About Ajira Digital

The main aim of the initiative is to empower over one million young people to access digital job opportunities. It also seeks to bridge the gap between skills demand and the lack of jobs among the youth.

The program seeks to position Kenya as a choice labor destination for multinational companies as well as encourage local companies and the public sector to create digital work. The government digitization projects already create lots of viable micro work that can be completed by digital workers.

The main objectives of the program are:

  • To raise the profile of digital work among all Kenyans
  • Promote a mentorship and collaborative learning approach to finding digital work
  • Provide Kenyans with access to digital work
  • Promote Kenya as a destination for online workers

The guiding principles of the Ajira Digital Program are:

  • Private sector first – value generation through the private sector
  • Sustainability – orchestrate the ecosystem to self-regulate and grow organically
  • Eliminate brokers – generating more value to the youth
  • Promote the domestic economy – the realization of a knowledge economy

The components of the Ajira digital program have been designed to address the main challenges that hinder the youth from benefiting from digital job opportunities. They are:

  • Access to dignified work – growing the local demand, Government becoming an anchor client and positioning Kenya as a choice labor destination for multinationals globally
  • Education and skills for the dynamic, always changing online jobs
  • Access to infrastructure – Innovation Hubs, Kazi Connect Centers, Studio Mashinani, Y254 TV Channel
  • Awareness – Building trust and confidence

Key Project Interventions

  1. Training

The project targets to train youth (inexperienced (new) online workers) through a one-week residential training. The training aims to equip the youth with basic soft skills and introduction to online work skills, digital marketing, and basic financial management skills across five implementation locations in Kenya namely: Nairobi, Mombasa, Kisumu, Meru, and Nakuru.

In addition, the project targets to train experienced online work freelancers through a 2-day training with the aim of equipping the selected online work freelancers with skills to scale up and develop their businesses into agencies and source for more work to share with new online workers. The experienced freelancers are ultimately expected to handhold the new online workers through one-month mentorship.

  1. Mentorship

Upon successful completion of the training, the participants are transitioned to one-month mentorship through handholding by the experienced freelancers. The mentorship is aimed at enhancing the trained youth’s skills on online work thereby increasing their access to online jobs.

How to Join Ajira Digital Kenya for Training

Ajira Kenya carries out ongoing training and mentorship and offers guidance on how to work online in Kenya. Spaces are limited so you have to book early. Training is offered on a first come, first served basis.

To Register for Ajira training, visit official Ajira Digital website and enroll. You will then receive an email with your booking information. Print the details as you will need to present them in order to be allowed to attend any training sessions. After registration, you will be notified via email when Ajira training sessions are available in your County.

The training, which is free of charge, lasts one week after which one is given a certificate. The requirements are simple; a personal computer, internet connection, and basic computer skills.

Pros of Ajira Digital

  • Increased awareness of online jobs in Kenya
  • Training and mentorship are offered free of charge, helping those who would otherwise have been unable to pay.
  • Possible provision of tools of trade such as easy access to computers and the internet for the disadvantaged.
  • The admin keeps editing the site regularly since its creation to weed out possible bugs.
  • Thought leaders and entrepreneurs may come up with splendid online solutions due to the fact that it will give rise to increased competition.

Cons of Ajira Digital

  • It may lead to a decline in the price of doing business and possibly mess up existing struggling online workers as there will be many workers but few or no jobs.
  • The site only provides links to a few sites that existing online workers already know, which is nothing new.
  • Their current model makes the goal of creating one million jobs is unrealistic. This is because the 1 million people targeted will need access to computers and the internet, which are still very expensive to low-income earners. Some parts of Kenya are also not connected to electricity, let alone high-speed internet connectivity. They will also need daily jobs to sustain themselves.
  • Creation of jobs does not happen on the site. People are simply directed to sites that may or may not give the perceived results.
  • The possibility of Ajira Digital becoming obsolete and forgotten after many young Kenyans join all these sites and don’t get the intended results leading to high chances that they will quit online work.

Available jobs

Ajira digital online offers different type of jobs for different professions including:

  • Transcription
  • Writing
  • Sales and marketing
  • Software development/programming
  • Data science and analytics
  • Engineering and architecture
  • Support and customer service
  • Web design/graphics and creative design

Ajira digital ensures that they provide genuine and trusted websites that are currently looking for online workers. They, however, advise workers to do thorough research on the available websites to avoid unscrupulous websites on the internet.

Ajira digital program contacts and office locations

Physical location

Ajira Digital Offices: 10th floor, Teleposta Towers, 29 Kenyatta Ave, Nairobi

Mobile contacts: +254 20 4920000/1

Email: ajira@ict.go.ke

Twitter: @AjiraDigital

Facebook: Ajira Digital

Website: Ajiradigital

Conclusion

Ajira Digital is a good initiative from the government. However, the government needs to improve it and find ways to link young people using the platform directly to jobs. Entrepreneurs creating online businesses would also be of great benefit to the program. They would create the jobs needed to sustain these youths as they look for work online.

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Entrepreneurs

Top 5 Oracle of Omaha (Warren Buffet) Money Tips.

Kevins Jerameel

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Talk about money everyone becomes attentive for it is a measure of work done and wealth. All and sundry do want to have money notwithstanding their tribe, culture, region, religion or clan.

As some do say money is not everything but the only thing. Want to ever make wise investment decisions that will lead to financial freedom? That is what Warren Buffet, commonly known as Oracle of Omaha has been doing for several years now, making him among the top ten billionaires in the world.

Whether you are poor at the moment or not happy about the money, it is within your pocket, the wisdom of Oracle of Omaha will ring true as you work to make best choices for your situation.

Take these tips to that bank;

  1. Fear in others is an opportunity for you.

A climate of fear is an ideal period for investors. Those who invest only when commentators are upbeat end up paying a heavy price for meaning less reassurance. Keep your head about you when others decide with fear and you will find value at every turn.

  1. Invest in what you understand

Any investment you make you have to make sure you comprehend it fully failure to which you will cry later. Even if you find a good investment and you do not understand how it works stay away from it.

  1. Maintain a healthy origin

We do definitely pay a steep price to maintain our financial strength. Holding enough cash to get you through times of uncertainty in your business has the same result of keeping you free from fear-based blunder. Figure out the number you need to keep safe in order to sleep well at night.

  1. Concentrate on long term results

Have that delayed gratification mentality, I do know it is hard but it pays a price the end of the tunnel. Think of involving on land, shares, money market fund name it. Have that vision of about 10-15 years from now, it will pay.

  1. Take full responsibility for your investment decisions

Each success or failure of your investments take it on a personal angle and be responsible for your decisions.

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Features

Understanding Art Piece Collection Value In The Market

Dennis Kamau

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You probably have had a trigger of suspense when art is mentioned either in the movies and you wonder how to value them? Well there are a number of factors to consider when valuing an art piece.

Unknown to individuals when it comes to art, is the value that art piece carries on matters concerning the monetary value. The most important factor when valuing an art piece is the artist of the work.

A piece of work that has been produced frequently by an artist will have a high monetary value than an art piece done by a new artist. Also, works that was produced as old art collections have a quite good impression as they tell a story of occurrence of that season and whether it represents their work.

Subject of work may narrow or broaden the market of buyers as more private buyers are purchasing art directly from the artist (primary market). Certain subjects always attract more clientele than others. Like an art piece of a beautiful lady will sell better or the big five animals than a portrait of an old man.

Subjectivity of work is not a factor that is independent but depends on the drive of demand of buyers. If the demand is high the prices increases. The commercial value of art piece depends on collective intentionality similar to currency.

On a different scale, sizes matter where even though the artist may feel that a small size is efficient the buyer perception is different.  Art piece with big size are expensive in the market like a wonderful sculpt that can sit at the backyard of an individual or next to the welcoming door of the house.

The type of materials used in an art piece can greatly increase the price, Leonard Davinci Mona Lisa painting holds the highest value insurance for a paint, its custodian is the museum. Art is being redefined from the beginnings of illusionist painting to complex photography with binary digits and also, sculpture designs. We humans tend to try and tell a story of what the impression an artist had when coming up with an art design.

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Entrepreneurs

Ruby Ninah -How Business Cards Only Helped This Young Entrepreneur to Build Her Entertainment Business

Inversk Review

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When we think about music, what comes to mind is the successful musicians with hit songs and how much they made in their albums. Success in music has been left to mean famous, trending, collaborations, giving back to society and sometimes even scandals. But today we tell a story of one Ruby Ninah who interprets music differently and how she managed to kick off a different kind of music career and is doing very well at it.

Ruby, a musician, is also the founder and CEO of Ruby Ninah Entertainment (RNE) a company that specializes in live music for corporate events,  dinners and gala events. Her main genre being JAZZ.  RNE was started in 2016 with nothing but a couple of business cards and a bunch of friends. Ruby says that what pushed her into starting her own company was because she found herself in a place of lack. No job, no money and that right there became her defining moment. A recipe to launch into the unknown and believe that it will work out alright.

One thing about Ruby is that she does not subscribe to the division of music in terms of secular or gospel. ”I do not comply to the idea of dividing music into gospel or secular because I think its very relative. I believe every other profession never ties down someone to the two. We do not have gospel bakeries or secular butcheries. Therefore, for me, my call is to sing songs bigger than secular or gospel. I sing songs that speak to the souls. Songs that heal and restore the souls of people.” With this, most of her songs have an emancipating value that can be heard anywhere, which is a plus for business.

It goes without saying that many business entities have challenges and this Ruby’s is not an exception. Considering jazz music has been male dominated for a long time, gaining access to potential clients can be very challenging. Coupling that along with her potential clients stereotyping her as a struggling artists because she chose to do live gigs as opposed to doing music like other artists has been quite a journey. Also her partners have been a challenging batch over the years.

Ruby tells a story of a time she had a gig and her sound guys decided to bail on the day of the event because she couldn’t pay deposit despite the fact that they had agreed to settle the bill after the gig was done. ”Despite these challenges I have learnt to be very objective about what happens. I go in with a mindset of doing business and whatever happens in between is a lesson to learn,” she says.

One of the biggest gigs for Ninah was on 20th September 2018 because for the very first time she got an opportunity to network with so many people. ”It was my first cooperate event and I feel like the connections I created there have been the ones that have enabled me to get better. Because some of them called me for more work. I also handled cash for the first time which was also a great thing.”

One of the things that motivates Ninah to keep building towards making her business bigger is the fulfillment she gets when she is on that stage. ”There is a way I feel when am singing. Its electric. Just being able to carry a crowd and touch their lives through the sound I release is everything to me,” she says. She looks forward to be an ultimate service provider for live jazz music and manage artists to the best of her ability.

For Ruby the music industry can do better in the side of management. One thing that is important for Ruby is having good managers who can continue to build the brand and sell the artist as they focus on doing what they do best which is sing. The industry should be open and get rid of the ‘I want it all mentality’. It is important to have professional people who can help you run your career and build it up other than a person as an artist being their everything. Also, the classification of songs could kill the the spirit behind the song. The industry should give more room for the songs to find a proper footing and be expressed in their rawest form without trying to classify into gospel or secular, but rather receive the song for what

”My mantra, hmm I could mention two. One is from the bible: Psalm 116:7 and it says:Return to your rest, O my soul, For the LORD has dealt bountifully with you. This means everything to me because i can connect my faith to what i do and be assured that God will always come through for me no matter what happens. The second is this, the world owes you nothing. So go out there and do you and be unapologetic for it. There will never be another you. So live your life to the full. And that is what Ruby and RNE function on.”

Five things Ruby says have made her thrive in her business this far are:

  1. Stay true to yourself

Be authentic and live life being the best version of yourself. At the end of the day you only have one life and you cannot afford to live it trying to be someone you are not happy with.

 2. Believe in your magic

There is magic that happens when we all do what we are called to do. Believe in it and do it.

3. Don’t take it personally it’s business

Sometimes as you do business, people will offend you. Do not take it personally. It is business, things go wrong. Be easy and let go.

4. Network

If you are going to be effective and do well in business, you have to have a good connection with people. Create good rapport with everyone. People will always remember how you made them feel and either recommend you or not.

 5.Be nice

It doesn’t matter who it is. Always be nice to everyone. You never know who you will need to help you in future.

Story done by Arlene Ayiera for Inversk on March 13 2019.

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