5 Tips to Make A Great Impression At A Networking Event

Whether you are just starting a new business or building an existing one, it is important to have the right professional contacts that will help you on your journey. One of the best ways to facilitate these contacts is through the attendance of networking events. Here are some tips to help you build mutually beneficial business connections at these events or any other place you are aiming to meet potential business partners or cultivate new opportunities.

1. Conduct extensive research

Gather as much information as you can about the attendees of the event. Pay closer attention to the specific people that you intend to be your target audience. This will give you a rough idea of how you can appeal to them. You should also prepare questions that will help you learn about others and hold mutually intriguing conversations that will make it easy for you to share about yourself and your business. Be sure to carry your business cards, they are the fastest way to share information and a good source of contact information.

2. Be confident

Go up to people whether you know they can be of help to you or not. This will help you gain valuable information on others’ experiences as business owners. It is also a good way to get excellent feedback on your business model and product. Be straightforward about your inexperience and your desire to get help. Honesty will inspire people to engage with you and share advice. Take every opportunity possible to meet new people and attend as many business events as you can.

3. Listen

When you join a conversation, take a few minutes to pay attention. An effective way to make a good impression is to make a key point that adds to the conversation rather than focusing on yourself and your business. While it may be tempting to get as many words in as possible, it is better to focus on quality than quantity.

4. Build genuine personal connections

Begin conversations with non-business related topics. This will help you connect with people on a deeper level than simply business. Be willing to share what you are passionate about even when you are at a business event. Once the common ground has been established, then it is possible to build a strong network of friends and experts from different fields that will be happy to give advice whenever asked.

5. Follow up

It is crucial to do this within a short amount of time; preferably within 48 hours. Should you meet a person that you would like to connect with at a later date, schedule an email that asks how they are doing and offer to schedule another meeting. This is a good way to ensure you keep in touch within the 2-day timeframe without forgetting.

“All in all, networking is about building trust, and giving as much as receiving.”  – Rune Sovndahl, co-founder and CEO of Fantastic Services.