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How Joanne Muturi Built her High-Flying Job to Start a 7 Figure Coaching Business

Kimani Patrick



When it dawned on her that she had a potentially life-threatening tumor embedded in her abdomen, Joanne Muturi knew she had a decision to make: It was either LIFE or DEATH!

She chose the former. The energetic, bubbly and enthusiastic lady fought tooth and nail and is extremely grateful that God gave her a second chance at life. It was time for her to truly live!

Joanne is a life coach and mentor for women who are stuck and need a life makeover. She seeks to help them release and realize their life purpose based on their unique talents, their giftings, their strengths and passions even as they go through life’s transitions. Her main focus is on corporate women whom she helps craft a corporate escape and transition plan which she realized after working for over 15 years in the corporate world.

Before starting her business, Joanne worked at the United Nations office in Nairobi – a well-paying job which she quit to engage her full potential. Her work in the corporate world entailed creating an unforgettable customer experience in the financial sector. She interacted with very many people and realized that the underlying cause of most people’s problems was mainly due to financial distress and difficulties.

“A lot of financial decisions that people make are based on the circumstances prevailing in their life at a particular time or season. Such times include when someone is about to get married, going through a divorce, has lost a loved one or is about to get a baby. In such situations, many opt to take out a loan or a credit card for some immediate financial reprieve”

Joanne realized that there had to be better options rather than getting into debt to solve some temporary problem. She could counsel people in her office while still at work. That was her light bulb moment. It hit her that she had been solving people’s life issues effortlessly. That she had been advising them on making better decisions for their personal lives without so much as a struggle.

Her empathy, love, concern and good communication skills worked well for her at this “new-found” role. She was not only contributing to the well-being of her colleagues but also to those of her clients.

Authenticity is key. Joanne was real and cared about her ‘clients. Genuinely concerned!  Unlike most people in the corporate space, she did not treat her customers as statistics. No, they were people who had lives to nurture and to build. People with real needs who did not just want financial rescuing but also needed life advice. She had to advise them on their personal matters and helped them make better choices all around.

In her current position, as an entrepreneur, Joanne teaches women on how to unleash the incredible power within them. Her target market is mainly women in the corporate world who know that it is time for them to spread their wings beyond their jobs and want to transition with a plan.

A twist of fate

In August 2014, Joanne was diagnosed with the cancerous tumor which led to her operation in the following month of September. After the operation, she resumed official duties in December. She continued to work as she got her treatment which ended in April 2015. It was during this period, that she began getting the serious discomfort in her career. She felt that she wasn’t fully accomplishing what she was created to do.

In the same year,  after a couple of years of dating and courtship, she and her fiancé tied the knot in October 2015. Her husband was living and working in the United Kingdom, and Joanne made the decision to resign and join him. January 27th, 2016 was her last day with the United Nations, a place she had called home for 13 years. This left her with more questions to answer and decisions to make.

Joanne, her Husband and Equity bank Group CEO Mr. James Mwangi (center)

Joanne Muturi with Her husband having a light moment with Equity Bank Group CEO Dr. James Mwangi (center)

It was a tough period of serious adjusting. She had too many lifestyle transitions that would also have been distractions. Her biggest concern and cause of sleepless nights was the yearning for her life purpose. She chose to focus on finding out what exactly on earth was she created to do. “Focus,” she says. “Life is full of distractions; but what you focus on expands.” From the gifts and talents that she carried, she gradually stepped from her comfort zone. The eagle’s egg had just hatched! It was time for her to SOAR!

“Many of us have gifts and talents that we never utilize. We give excuses, this is not for me, and it’s for someone else.”

She began chasing her potential. She knew she had to go up. And the only way up was out!

She works with women in the corporate world as a life coach and business mentor. Her life’s mission is to grow and nurture and many women as possible into entrepreneurs. She has noticed that most women tend to be in businesses as a hobby. She states that one should choose whether the business is a business or just a hobby.

“You have to make a deliberate choice. If you want it to be properly scaled up, you must quit treating your business as a hobby and nurture it into a sustainable and viable business.”

Joanne works with corporate women in helping them create an exit strategy that transitions them into either full-time or part-time entrepreneurs (depending on the exit strategy) they decide on with the client.

She has taught people to begin and know what to focus on and prioritize. “Most people are starters and not finishers.” She says. “By having one project at a time, one gives it the full attention and concentrates on it. Whatever you begin, make sure you finish.”

She uses her name as her brand. From the name she uses on her website to how she markets her business. This means she is the face of her own brand and company.

In her coaching sessions, Joanne concentrates on elements such as having a corporate exit strategy and having crystal clarity of life purpose. She helps one successfully incubate, conceive then launch their business linked to their passions, giftings and personal strengths.

“You don’t engage in a business simply because it makes money,” Get into business in an area you are passionate about. When you start with passion, the money will definitely follow.”

When you are passionate about your business, despite the lows and dips that life throws at you, you will always have the grit and resilience to do it. However, if you are doing it for money and it doesn’t show up when you expected, then you have no other motivation to continue working. You will leave that business feeling completely deflated and demotivated.

Currently, she is working with clients in four regions: the United Kingdom, Australia, the United States of America and Kenya. The bulk of her clients are based in Kenya. Thanks to technology, she does her business online and is able to have her coaching calls with the client’s easily right from the comfort of her home office. Each coaching program costs from Ksh 250,000 per person.

Joanne (on the left) with some of her clients

When you choose to work with her, you choose either one-on-one model which is individually themed and totally bespoke to the client’s needs; or through her a group training programme dubbed “REFOCUS”. For the one on one personal coaching, it is based on the client’s individual needs. The shortest program takes 12 weeks while the longest goes up to 1 year. Her group program is relatively shorter. Refocus takes eight weeks whereby she holds weekly meetings on video with the clients. Then an additional two weeks whereby she meets with them individually to know what extra help they may need outside of the programme with the intention of helping them scale up.

Other than the personal benefits, these classes are life-changing and totally transformation. Once you get a life make over, your life is looked at from a holistic perspective, from finances, spiritual, your home environment, family and friends, your significant other, your career and / or business. Every aspect of your life is carefully considered. And thereafter an action plan is devised to work on the areas that need immediate attention alongside much needed mentorship and accountability. At the end of it all, the client has a suitable roadmap and vehicle to carry them from where they are to where they want to go. The vehicle in this case is the coaching and mentorship. So far, she has a 100 percentage success stories of people who have passed through her classes in a bid to move from corporate to launch their own businesses.

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Entrepreneur. Group CEO for The Carlstic Group | Magazine Publisher (@readinversk), Copywriter & Unpublished Author. Into = 🎤📃🚵‍ #ReadInversk

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Top 5 Oracle of Omaha (Warren Buffet) Money Tips.

Kevins Jerameel



Talk about money everyone becomes attentive for it is a measure of work done and wealth. All and sundry do want to have money notwithstanding their tribe, culture, region, religion or clan.

As some do say money is not everything but the only thing. Want to ever make wise investment decisions that will lead to financial freedom? That is what Warren Buffet, commonly known as Oracle of Omaha has been doing for several years now, making him among the top ten billionaires in the world.

Whether you are poor at the moment or not happy about the money, it is within your pocket, the wisdom of Oracle of Omaha will ring true as you work to make best choices for your situation.

Take these tips to that bank;

  1. Fear in others is an opportunity for you.

A climate of fear is an ideal period for investors. Those who invest only when commentators are upbeat end up paying a heavy price for meaning less reassurance. Keep your head about you when others decide with fear and you will find value at every turn.

  1. Invest in what you understand

Any investment you make you have to make sure you comprehend it fully failure to which you will cry later. Even if you find a good investment and you do not understand how it works stay away from it.

  1. Maintain a healthy origin

We do definitely pay a steep price to maintain our financial strength. Holding enough cash to get you through times of uncertainty in your business has the same result of keeping you free from fear-based blunder. Figure out the number you need to keep safe in order to sleep well at night.

  1. Concentrate on long term results

Have that delayed gratification mentality, I do know it is hard but it pays a price the end of the tunnel. Think of involving on land, shares, money market fund name it. Have that vision of about 10-15 years from now, it will pay.

  1. Take full responsibility for your investment decisions

Each success or failure of your investments take it on a personal angle and be responsible for your decisions.

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Ruby Ninah -How Business Cards Only Helped This Young Entrepreneur to Build Her Entertainment Business

Inversk Review



When we think about music, what comes to mind is the successful musicians with hit songs and how much they made in their albums. Success in music has been left to mean famous, trending, collaborations, giving back to society and sometimes even scandals. But today we tell a story of one Ruby Ninah who interprets music differently and how she managed to kick off a different kind of music career and is doing very well at it.

Ruby, a musician, is also the founder and CEO of Ruby Ninah Entertainment (RNE) a company that specializes in live music for corporate events,  dinners and gala events. Her main genre being JAZZ.  RNE was started in 2016 with nothing but a couple of business cards and a bunch of friends. Ruby says that what pushed her into starting her own company was because she found herself in a place of lack. No job, no money and that right there became her defining moment. A recipe to launch into the unknown and believe that it will work out alright.

One thing about Ruby is that she does not subscribe to the division of music in terms of secular or gospel. ”I do not comply to the idea of dividing music into gospel or secular because I think its very relative. I believe every other profession never ties down someone to the two. We do not have gospel bakeries or secular butcheries. Therefore, for me, my call is to sing songs bigger than secular or gospel. I sing songs that speak to the souls. Songs that heal and restore the souls of people.” With this, most of her songs have an emancipating value that can be heard anywhere, which is a plus for business.

It goes without saying that many business entities have challenges and this Ruby’s is not an exception. Considering jazz music has been male dominated for a long time, gaining access to potential clients can be very challenging. Coupling that along with her potential clients stereotyping her as a struggling artists because she chose to do live gigs as opposed to doing music like other artists has been quite a journey. Also her partners have been a challenging batch over the years.

Ruby tells a story of a time she had a gig and her sound guys decided to bail on the day of the event because she couldn’t pay deposit despite the fact that they had agreed to settle the bill after the gig was done. ”Despite these challenges I have learnt to be very objective about what happens. I go in with a mindset of doing business and whatever happens in between is a lesson to learn,” she says.

One of the biggest gigs for Ninah was on 20th September 2018 because for the very first time she got an opportunity to network with so many people. ”It was my first cooperate event and I feel like the connections I created there have been the ones that have enabled me to get better. Because some of them called me for more work. I also handled cash for the first time which was also a great thing.”

One of the things that motivates Ninah to keep building towards making her business bigger is the fulfillment she gets when she is on that stage. ”There is a way I feel when am singing. Its electric. Just being able to carry a crowd and touch their lives through the sound I release is everything to me,” she says. She looks forward to be an ultimate service provider for live jazz music and manage artists to the best of her ability.

For Ruby the music industry can do better in the side of management. One thing that is important for Ruby is having good managers who can continue to build the brand and sell the artist as they focus on doing what they do best which is sing. The industry should be open and get rid of the ‘I want it all mentality’. It is important to have professional people who can help you run your career and build it up other than a person as an artist being their everything. Also, the classification of songs could kill the the spirit behind the song. The industry should give more room for the songs to find a proper footing and be expressed in their rawest form without trying to classify into gospel or secular, but rather receive the song for what

”My mantra, hmm I could mention two. One is from the bible: Psalm 116:7 and it says:Return to your rest, O my soul, For the LORD has dealt bountifully with you. This means everything to me because i can connect my faith to what i do and be assured that God will always come through for me no matter what happens. The second is this, the world owes you nothing. So go out there and do you and be unapologetic for it. There will never be another you. So live your life to the full. And that is what Ruby and RNE function on.”

Five things Ruby says have made her thrive in her business this far are:

  1. Stay true to yourself

Be authentic and live life being the best version of yourself. At the end of the day you only have one life and you cannot afford to live it trying to be someone you are not happy with.

 2. Believe in your magic

There is magic that happens when we all do what we are called to do. Believe in it and do it.

3. Don’t take it personally it’s business

Sometimes as you do business, people will offend you. Do not take it personally. It is business, things go wrong. Be easy and let go.

4. Network

If you are going to be effective and do well in business, you have to have a good connection with people. Create good rapport with everyone. People will always remember how you made them feel and either recommend you or not.

 5.Be nice

It doesn’t matter who it is. Always be nice to everyone. You never know who you will need to help you in future.

Story done by Arlene Ayiera for Inversk on March 13 2019.

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Kenya’s Juliana Rotich Bags Top Award in Germany for her Tech Innovations.

Inversk Review



An IT pioneer in Kenya, Juliana Rotich was accorded the German Africa Foundation award for her splendid work in digital revolution in Africa.

The award was given to her by the German Chancellor Angela Merkel at Allianz Forum next to Brandenburg Gate, in Berlin, Germany.

The award ceremony was attended by over 300 guests from political, business and social realm.

The German Africa Foundation has been annually awarding outstanding African personalities who have contributed in a remarkable way to peace, democracy, human rights, economic development or culture on the African continent.

“The global demand for her innovations impressively proves that digital products ‘made in Africa’ can conquer the world market,” said the statement.

The 42-year-old is the co-founder of Ushahidi, an open source platform that has revolutionized flow of information worldwide. She is also the co-founder of the technology company BRCK, which is the largest public Wi-Fi provider in Sub-Saharan Africa since February 2019

Other co-founders who work along side Julian are Mr Erik Hersman, Mrs Ory Okolloh and Mr. David Kobia.

The BRCK designed a battery-powered, multi-connection device that provides internet access through various channels without electricity for up to 8 hours, ensuring that regions with low infrastructure or crisis areas have access to digital world and what is happening around them. BRCK is today in 150 countries around the world.

The software was developed after the 2007 General Election in Kenya, when several riots and serious violent acts were recorded.

The open-source software allows people to upload incidents like electoral fraud, corruption,human rights violation and make the information acquired accessible in real time on an online map.

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