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Your Logo Is The Face Of The company

Inversk Review



A logo is a combination of visual image and text used to describe to the public the name of your company and creates a visual signature that represents your company. A good logo should have a strong symbolic association connected to people’s memory. This makes it a critical feature in business marketing for any company.

As a company’s major graphical or visual representation, a logo supports a company’s brand and so becomes the single most visible icon or image of the company. It is very essential to have a well-designed logo in any company marketing program.

Note; one of the most significant traits is that the text of your company name should be clear and easy to read as it may appear on signboards, billboards, posters, etc where the logo can be seen at a distance.

Logos are intended to be the face of the company. They should display a company’s unique identity maybe through images, fonts and colors so as to provide important information about a company that will allow clients to identify with the company’s core brand.

Logos are the main visual element of a company’s brand identity. It basically appears on websites, business cards, stationery, flyers or pamphlets and when advertising in different platforms.

Depending on how good your logo is, it will show some seriousness translating to business success while a miserable logo can imply non-professionalism meaning displeasure and dissatisfaction to potential clients.

It is important to note that a logo should connect well with other prospects of a company’s image presentation. What this means is that no logo however good designed can look good surrounded by conflicting graphics or texts and inconsistent fonts. This explains why a logo is the most basic component of a larger brand identity that includes company colors and fonts.

A logo will definitely create brand awareness which simply means that it has created the knowledge that your business exists and even the products or services you handle. Once you base yourself well and customers get to like and trust your specific brand, they are more likely to respond positively to successive experiences with a logo which will potentially lead to increased sales within the intentional market.

A good logo will helps you build trust. Once clients consistently sees your logo on your business cards, websites and other marketing platforms it becomes more familiar thereby creating trust to your business. This is very crucial in industries such and financial institutions and bank sectors.

A well designed logo displays professionalism and competence that could help draw new clients toward selecting your company rather than a competitor with no logo or a poorly done logo. If you’d want clients to picture you as a professional business then you’ll definitely need a professional image.

Your logo will distinguish you from your competitors. You may find that many of your competitors have great logos while others don’t. Take every advantage you can and stay at the top of the game by having a good logo which will stand out. A nice logo reflects who you are. Therefore it should also distinguish you from other companies hence different.

Consistency of your logo is very important where you must ensure that your brand is represented right and it’s clear wherever it appears. This is important especially if your business appears in multiple platforms such as, Instagram, Facebook, Twitter, in blogs, your website, business cards, etc. This will help you maintain your professional look and increase efficiency of your brand reliability that needs to be built up. It is also important to also note that you should avoid re-creating different types of logos for specific purposes such as business cards and letter heads therefore showing consistency.

A good logo can draw potential new clients towards selecting your business as opposed to your competitors thus increase sales. This in itself is a return on investment. Remember a logo is an asset that will appear in your company forever. If your business doesn’t have a logo or it would need some improvements or corrections or changes get it done by a professional designer such as Inversk designers and have a distinctive graphic visual that will describe your company.

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Lean Startup Strategy and How It Works For StartUps

Kimani Patrick



Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Lean startup is a method for developing businesses and products proposed by Eric Ries in 2008 at Silicon Valley.

The method helps startups to shorten their product development cycles by adopting a combination of business-hypothesis-driven experimentation, iterative product releases and validated learning.  

Below are 4 ways Lean Startup can help your start up.

1. Minimum viable product

This is the version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.

MVP tests your fundamental business processes and helps you to learn as quickly as possible to identify whether customers need your product or not.

Through the Lean Startup method, your startup will also utilize an investigative development method called the “Five Whys”-asking simple questions to study and solve problems along the way.

When this process of measuring and learning is done correctly, it will be clear that a company is either moving the   drivers of the business model or not. If not, it is a sign that it is time to pivot or make a structural course correction to test a new fundamental hypothesis about the product, strategy and engine of growth.

2. Validated Learning

Progress in manufacturing is measured by the production of high quality goods. The unit of progress for Lean Startups is validated learning-a rigorous method for demonstrating progress when one is embedded in the soil of extreme uncertainty.

Once entrepreneurs embrace validated learning, the development process can shrink substantially.

When you focus on figuring the right thing to build-the thing customers want and will pay for-you need not spend months waiting for a product beta launch to change the company’s direction. Instead, entrepreneurs can adapt their plans incrementally, inch by inch, minute by minute.

3. Work smarter not harder

The Lean Startup methodology has as a premise that every startup is a grand experiment that attempts to answer a question.

The question is not “Can this product be built?” Instead, the questions are “Should this product be built?” and “Can we build a sustainable business around this set of products and services?”

This experiment is more than just theoretical inquiry; it is a first product. If it is successful, it allows you to get started with your campaign: enlisting early adopters, adding employees to each further experiment or iteration, and eventually starting to build a product.

By the time that product is ready to be distributed widely, it will already have established customers. It will have solved real problems and offer detailed specifications for what needs to be build.

4. Split Testing

A split or A/B test is an experiment in which “different versions of a product are offered to customers at the same time.”

The goal of a split test is to observe differences in behavior between the two groups and to measure the impact of each version on an actionable metric.

A/B testing can also be performed in serial fashion where a group of users one week may see one version of the product while the next week users see another.

This can be criticized in circumstances where external events may influence user behavior one time period but not the other.

For example, a split test of two ice cream flavors performed in serial during the summer and winter would see a marked decrease in demand during the winter where that decrease is mostly related to the weather and not to the flavor offer.

Winding Up

Lean startup method involves ways in which startups invest their time into alliteratively building products or services to meet the needs of early customers.

This helps them to reduce the market risks and sidestep the need for large amounts of initial project funding and expensive product launches and failures.

Published on 1st Issue of Inversk Magazine.

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Eddy Njoroge Elected The First African Boss Of The International Organization For Standardization

Inversk Review



Eddy Njoroge has become the first Africa’s president of the International Organization for Standardization (ISO) after inauguration ceremony held on 21st Sept 2019 at International conference centre in Cape Town, South Africa. Eddy Njoroge was elected as president during ISO‘s general assembly in October 2018 held in Geneva, Switzerland.

ISO is an international standard setting body composed of representatives from various national standards organizations. It was founded on 23rd February 1947 and it seeks to promote worldwide proprietary, industrial and commercial standards.

Eddy Njoroge has served as Chief executive of Kenya Electricity Generating Company (KENGEN) and a board chair for Nairobi Stock Exchange (NSE). Eddy Njoroge took over from Canadian John Walker.

“I am fully prepared to champion use of standards in our everyday lives.” Eddy Njoroge affirmed. Eddy Njoroge has promised to spearhead participation  of developing economies on global trade by championing standards formulation.

“Standard formulation should no longer be a preserve of a developed countries that are later forced in developing countries denying them global market access. We will adopt a participatory approach that ensures developing nations are involved in standard formulation activities ” Eddy Njoroge added.

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How to Scale Your Small Business for Greater Profit

Inversk Review




It is the dream of every startup to grow. As your business continues to make profits, it gets to a point where you have to scale it. This is because your customers will continue to   increase and you will have no option but meet the growing demand for your products. Scaling is all about capability and capacity. Scaling is meant to empower your business for the task ahead.

If your business is unable to meet the orders, lacks the infrastructure needed for production and sufficient stuff, you might have a hard time keeping the customers happy. Scaling your business will support the growth of your enterprise and help achieve higher profits.

Below are the ways through which you can scale your small business.

  1. Invest in technology

If you invest wisely in technology, scaling your business will be successful and less expensive. Automation of processes, for instance, will reduce manual work and consequently save on costs. Also, the integration of systems makes the management of your business seamless: which results in the improvement of the company as a whole.

Technology systems like CRM, inventory, sales management, accounting, and HR will enable your business to accommodate higher volume in all areas.

  1. Secure the sales

Scaling your business means you are preparing yourself to handle more sales. At this point, you should work with an online marketing agency and embrace digital marketing. You can empower your sales and marketing team by having them take a digital marketing course in Kenya. It will all be for the good of your business.

Online marketing takes a targeted approach leading to the generation of more and quality leads. More so, you can employ marketing systems to track and manage leads. Having such a structure will help you sell more.

  1. Identify your competitive edge

Every business has something that makes it stand out from the competition. For you to successfully scale your business, you need first to   identify your strengths.

Conducting a SWOT (Strengths, Weaknesses, Threats, and Opportunities) analysis, you will be able to identify the strengths of your business. By SO Doing, you will have a more focused growth by investing in your strengths.

  1. Avoid shortcuts

Cutting corners will do your business more harm than good. As you look to scale your business, you should be ready to put in the work. Not only will shortcuts compromise your ethics, but your customers will also pay the price. Note that scaling is meant to have long term results. Short cuts will not give you that.

  1. Be involved

As your business grows, there is a need to hire skilled and talented people to handle different operations.

However, this does not warrant you leave. You need to be there. Being tuned in to your business will help you adjust together with your business. Also, it will be easier for you to identify the areas and processes that need to be changed for successful scaling.

As you do the climb, you need to be familiar and aware of every loose stone and foothold to make it to the top.

When scaling your business, you need to know that time is a precious commodity. You need to put it into good use. What that means is that proper time management should be prioritized.

While there are so many things to do, you need to distinguish what is more important and give it the          priority. Setting daily goals will help you plan better and keep you moving to the bigger goal. For your business succeed, you need to not only focus on growing but also scaling.

Article by Antonio Amos

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