Connect with us

Business

Resilience Is The Key Ingredient In Entrepreneurship

Inversk Review

Published

on

Resilience is a common trait among entrepreneurs. The degree could differ among individuals depending on their needs, but plenty of it is required at the start.  

The modern entrepreneur has plenty of resources at their disposal that the older generation wish they had a fraction of. Blogs, YouTube tutorials, incubation hubs name them, and yet still click on suspect links that urge them to make fifty thousand shillings in a week. What they fail to understand is that life on the proverbial fast lane takes years to build.

The ‘10,000 hours’ concept is quite simple. You work on a craft or skill by dedicating 10,000 hours to it then maybe you become a master at it. There’s no way around amassing a fortune unless through corruption or theft. This ethics go all across the board into pop culture where famous actors win awards after so many years of doing low budget films away from the limelight. Even TV reality stars gain their names by putting in hours of work. Resilience is what allows business owners and brands to keep at their ideas and not give up even when they make dismal profits.

The transactions of an entrepreneur do not end with sales of a product or service. An entrepreneur wants to learn the market and identify gaps for innovative products and services. Besides, how else will you spot a gap if you don’t painstakingly conduct due diligence?

Persistence spurs action. How, you ask? It presents opportunities to engage directly with your potential client. You are asking them to take a chance on your product or service and therefore will get used to being hanged up on or even insulted as you conduct one on one sales. If you strategically keep marketing you will recognize what works to your advantage and how to gain a profit.

The hustle will consume most of your time especially when you’re starting out. You will be knee-deep in accounts and before you know it, a week is gone! Then you scroll through your social media feed and see your friends colourful pictures in events you were dying to attend which might further depress you. Then your bills will jolt you out of your misery because they need to be paid which again comes back to your determination to succeed.

A successful entrepreneur will learn how to cut costs and plough profits back into the business for growth. The success of this decision could be affected by investors other than you. This is why vetting to find partners who share your similar ideas and goals is important.

The laser focus that comes with the resilience trait distinguishes people who start ten businesses and fail at each of them or focus time and energy on few at a time and do them well. This growth will help an entrepreneur decide if they will pursue it or if the business isn’t viable anymore. Spreading yourself too thin affects creativity and production if you’re a sole proprietor.

When you believe in the brand you’re building there’s so little that can move you. The confidence you have in your business inspires others to want to do business with you because they trust your person to person interaction.

When you narrow it down further to creative entrepreneurship, personal character defines individual artists even as they transact their art for profit. You could say the rules change for entrepreneurs in different fields but they actually remain the same. The setting may be less formal but still has peaks and dips like other sectors.

More young people are looking for freedom to express themselves creatively and have found a niche in this market. They have to constantly reinvent themselves and be extremely good at what they do to remain above the pack. They do all this and insist on ‘passion’ being the driver of what they do.

The creative industry is structured such that the profit earned from a service provided is paid to the ‘artist’ or through their representative. The split allowance is then ploughed back to learning another skill and the cycle continues.

At the end of the day it is all about resilience.

Comment using Facebook

Inversk Live is Kenya's most incisive and informative platform to learn about business news, technology, markets, companies, startups, leadership advise, curated business and industry opinion, and affluent lifestyles.

Continue Reading
Advertisement

Business

5-Step Guide to Achieving Effective Communication for Business leaders

Kimani Patrick

Published

on

As an entrepreneur, communication is a very important facet if you are going to grow your personal brand and grow your business to the next level

For you, is not just about exchanging information, it’s about understanding the emotions and intentions behind the information you relay and receive.

Effective communication is also a two-way street. It is not only how you convey a message so that it is received and understood by someone in exactly the way you intended, it is also how you listen to gain the full meaning of what’s being said and to make the other person feel heard and understood.

Apart from building trust, being an effective communicator means that your team can rely on you. You will build stronger relationships, employees will adopt your ideas, and you will reduce breakdowns as well as get more results for your business.

Being an effective communicator will also help you to understand other people better and when you understand them, you will relate to them in a meaningful way.

While you already know how to communicate, learning a few simple principles that can be applied immediately will make you an effective communicator and give you a huge advantage in today’s ultracompetitive business world.

Step 1: Be Friendly

When someone steps into your office to say hello, step out from behind your desk to shake his or her hand.

During a networking event or coffee break, don’t hold your beverage in a way that blocks your body or distances you from others. The higher you hold your coffee, the more of a physical barrier you put up between yourself and the person you’re talking to. Hold it closer to your waist, that way you will seem open and engaged.

Step 2: Keep Your Word

Doing what you say you will do when you say you will do it is the highest attainable level of disciple. When you promise someone something make sure you deliver within the agreed upon timeframe. If you are not able to meet your promise, communicate it in good time so that the other party can prepare for an alternative to avoid inconveniences.

Being disciplined in keeping your word communicates to people that you are a reliable and trustworthy person. This will help them want to keep you close and conduct business with you.

This also extends further to building your positive reputation and people will find it easy to recommend you whenever an opportunity shows up.

Step 3: Be Clear and Never Assume Anything

Assumptions are a major problem in communication, whether they are self-fulfilled assumptions or merely assuming that others see things in the exact same way that you do.

Never assume – the fact of the matter is that most people do not see things the way you do, nor do they have the same feelings as you do. The less you assume, the better. This falls in the category of making your communication is always clear.

Step 4: Be Authoritative

Even if you are friendly and down to earth, your relaxed attitude should never overshadow the fact that you are in control. When you are introduced to someone, stand tall, extend your hand, and introduce yourself by saying your name and what you do.

To sound authoritative, speak in a normal, conversational tone. And if you are a female, watch that your voice doesn’t rise at the end of a sentence as if you are asking a question or seeking approval.

When stating your opinion, use the authoritative arc, in which your voice starts on one note, rises in pitch through the sentence and drops back down at the end.

Step 5: Learn How to Talk Business

If you are trying to get someone to open up then try using open-ended questions rather than yes or no interrogations. When reviewing your own tactful, analyze how you approach people. Do you bully them with close ended questions or do you ask them in a positive manner how the both of you can make necessary changes to get a project, for example, moving more efficiently.

The more effective you can be with you communication the more successful you will be – personally and professionally.

Have more ideas on effective communication? Share them in the comments’ section below.

Comment using Facebook

Continue Reading

Africa

5 Murdered in South Africa as MTN, MultiChoice and Shoprite shut Branches in Nigeria amid Protests

News Team

Published

on

Five people, all foreign nationals, have been killed in the ongoing Xenophobic violence and protests in South Africa.

The violence which erupted late last week has seen businesses owned by citizens from other African countries looted, property damaged and truck drivers from neighboring countries being targeted and torched in the violent attacks.

South Africa – Pretoria – 29 August 2019 – Calm restored in the Pretoria CBD following burning of foreign owned shops. Photo: Africa News Agency / ANA

In a retaliatory move, Nigerian protesters took to the streets of Lagos on Tuesday evening to vent their anger by throwing stones and destroyed properties owned by SA brands such as MTN, Shoprite and MultiChoice.

Dozens of shoppers descended on Novare Shoprite Mall in Lekki, near Lagos, Nigeria and looted goods of unknown value while torching a police truck. Several other SA owned stores including PEP, MTN were looted and property destroyed in Surulere and Jakande.

Following the protests, South African television group MultiChoice has shut its offices and branches in Nigeria and Zambia, “We have had to shut branches and offices to safeguard customers and staff until further notices,” said its head of corporate affairs Jabavu Heshu on a statement on Wednesday morning.

On its case, MTN Group said it had closed its stores and service centers in Nigeria “as a precaution” after four stores in Nigeria were attacked on Tuesday evening. Sources indicate that the company also closed several stores in Johannesburg. The company, in a statement condemned the acts of violence.

Shoprite Holdings said in a statement on Wednesday that several stores in South Africa, Nigeria and Zambia were closed and extensive damage had been done to several supermarkets over the past 24 hours.

“(Shoprite) is highly concerned about the acts of xenophobic violence against foreign nationals that sporadically flare up and the resultant rhetoric of intolerance that is levelled against foreigners and the platform this creates for criminals to exploit this,” the company said in a statement.

Comment using Facebook

Continue Reading

Business

Go For Gold: Lessons From Chris Kirubi

Inversk Review

Published

on

As an entrepreneur, you have to pursue and attempt to achieve the very best possible outcome or reward from the same activity, task or endeavor. Below is advice transcribed from a few of Chris Kirubi’s #AskKirubi show.

Gold is very symbolic to mean the fine things in life. You don’t find gold all around you, but you find at least somewhere close to you. Very scarce indeed. Does that mean it is not meant for everyone? It’s all in your mind. Reach out for the best possible solutions. Reach out for the biggest venture. Reach out for the biggest investment.

Gold is a great reward. Great things don’t come easy. You will struggle to get to it, but the fruits will be there. To be the best, you have to effect change. Don’t be afraid to effect the change. Within our comfort zones, we as entrepreneurs might feel like we have actually achieved it all. When that feeling crosses your mind, that’s when you need to move and effect change. Change is the only constant thing in the world.

Don’t say you can’t move. When you get that mindset, you will be poor. The worst thing you should avoid is being poor in the mind. Do not conform your mind to weak struggles. Conform your mind with strong struggles such that you will put more effort in your deeds. Challenge yourself and out great effort into that. Then expect great rewards.

Arm yourself with knowledge. Knowledge should be your weapon whenever you want to attack and get huge profit margins. Be hungry for knowledge and do not shy away from wanting to know more.

Go for quality. Quality begins with you. Be quality. Don’t be shady. How you look, is how you act. From what and how you dress, to how you carry yourself and interact. Look quality. Talk quality and expect nothing less of quality anywhere you venture into. When you are quality, you will definitely attract quality.

Build your own stature. No matter how difficult it may seem. It will cost you but it will be worth it. Do what you will be proud of. Quality will definitely make you a proud person.

Comment using Facebook

Continue Reading

Trending

Copyright © 2019 INVERSK MAGAZINE. Developed by ITIPS