Connect with us

Business

Which One Suites Your StartUp Business, Publicity or Advertising?

Inversk Review

Published

on

The process of building a startup company can seem difficult and make one feel intimidated and overwhelmed. It’s not so easy to convince people to buy into your new idea or solutions.

Building credibility for your business can be a tough venture. However it is very important for your customers to have trust in your brand. One of the ways of hacking this is through good publicity.

Publicity is the means of conveying information to the general public through the media. Media here being print media (newspapers, journals, magazine etc), television, radio, email, websites and social media platforms like Facebook, Twitter, blogs et cetera. With the aim to have the media attract the right attention for you.

Normally, publicity is done through a third party who may not have anything to do with the company,thereby their responses and reviews are given high weight. For instance consider going into television where you are featured because of the new product you have introduced or to give expert advice in line with your product. This gives you massive exposure at nearly no cost. It generates sales and creates awareness for your product.

With advertising, you pay for space or airtime so as to promote your product or service. This can be through print media, television, radio or billboards. This kind of marketing costs a lot of money and companies end up paying lots for this. It is a cost driven adventure, one which would be a hard nut to crack for startups.

So unlike advertising, with publicity we enjoy, a cut in expenses since it goes with nearly no cost and other benefits that come along with that.

How do we do this?

Here are some of the ways of doing this:

List events that may offer good speaking opportunities. Scout for such opportunities and use them wisely. Have you ever been into an event where the speaker spoke about a certain product or service, and then you later searched for more information about those companies? Well, that’s how this works.
Identify publications, reporters and bloggers who cover subjects that are relevant for your company. Offer good information that they can use for their releases. They quote you or an expert from your company and you hit the market. Be sure to prepare well and thorough. Write stories in their interest and offer it to them.
Event sponsorship. This is a great way to spread word of your product or service without actually organizing your own event. It’s a form of partnership where for a simple investment of funds you exchange for marketing. What’s important here is ensuring that the market targeted by the primary organizers is your target group too. Clearly know them and prepare accordingly.
Importance of publicity.

Publicity helps in building credibility and brand awareness putting you in a competitive position.
Publicity is the low cost or no cost strategy option.
Publicity can eventually help in the development of key partnerships.
Publicity places you as experts in your field.
It helps your business stand out and be noticed.
Be intentional.

Like all other things you have to be intentional about publicity. For instance if you have a story about maybe the solutions you offer and how they are better than your competitors, look for journalists. The work of journalists or bloggers is to find such stories. Make a call and present your pitch. When they say yes, this definitely becomes a plus for your business.

Used well, publicity can generate sales and place your business on the map.

Comment using Facebook

Inversk Live is Kenya's most incisive and informative platform to learn about business news, technology, markets, companies, startups, leadership advise, curated business and industry opinion, and affluent lifestyles.

Business

5-Step Guide to Achieving Effective Communication for Business leaders

Kimani Patrick

Published

on

As an entrepreneur, communication is a very important facet if you are going to grow your personal brand and grow your business to the next level

For you, is not just about exchanging information, it’s about understanding the emotions and intentions behind the information you relay and receive.

Effective communication is also a two-way street. It is not only how you convey a message so that it is received and understood by someone in exactly the way you intended, it is also how you listen to gain the full meaning of what’s being said and to make the other person feel heard and understood.

Apart from building trust, being an effective communicator means that your team can rely on you. You will build stronger relationships, employees will adopt your ideas, and you will reduce breakdowns as well as get more results for your business.

Being an effective communicator will also help you to understand other people better and when you understand them, you will relate to them in a meaningful way.

While you already know how to communicate, learning a few simple principles that can be applied immediately will make you an effective communicator and give you a huge advantage in today’s ultracompetitive business world.

Step 1: Be Friendly

When someone steps into your office to say hello, step out from behind your desk to shake his or her hand.

During a networking event or coffee break, don’t hold your beverage in a way that blocks your body or distances you from others. The higher you hold your coffee, the more of a physical barrier you put up between yourself and the person you’re talking to. Hold it closer to your waist, that way you will seem open and engaged.

Step 2: Keep Your Word

Doing what you say you will do when you say you will do it is the highest attainable level of disciple. When you promise someone something make sure you deliver within the agreed upon timeframe. If you are not able to meet your promise, communicate it in good time so that the other party can prepare for an alternative to avoid inconveniences.

Being disciplined in keeping your word communicates to people that you are a reliable and trustworthy person. This will help them want to keep you close and conduct business with you.

This also extends further to building your positive reputation and people will find it easy to recommend you whenever an opportunity shows up.

Step 3: Be Clear and Never Assume Anything

Assumptions are a major problem in communication, whether they are self-fulfilled assumptions or merely assuming that others see things in the exact same way that you do.

Never assume – the fact of the matter is that most people do not see things the way you do, nor do they have the same feelings as you do. The less you assume, the better. This falls in the category of making your communication is always clear.

Step 4: Be Authoritative

Even if you are friendly and down to earth, your relaxed attitude should never overshadow the fact that you are in control. When you are introduced to someone, stand tall, extend your hand, and introduce yourself by saying your name and what you do.

To sound authoritative, speak in a normal, conversational tone. And if you are a female, watch that your voice doesn’t rise at the end of a sentence as if you are asking a question or seeking approval.

When stating your opinion, use the authoritative arc, in which your voice starts on one note, rises in pitch through the sentence and drops back down at the end.

Step 5: Learn How to Talk Business

If you are trying to get someone to open up then try using open-ended questions rather than yes or no interrogations. When reviewing your own tactful, analyze how you approach people. Do you bully them with close ended questions or do you ask them in a positive manner how the both of you can make necessary changes to get a project, for example, moving more efficiently.

The more effective you can be with you communication the more successful you will be – personally and professionally.

Have more ideas on effective communication? Share them in the comments’ section below.

Comment using Facebook

Continue Reading

Africa

5 Murdered in South Africa as MTN, MultiChoice and Shoprite shut Branches in Nigeria amid Protests

News Team

Published

on

Five people, all foreign nationals, have been killed in the ongoing Xenophobic violence and protests in South Africa.

The violence which erupted late last week has seen businesses owned by citizens from other African countries looted, property damaged and truck drivers from neighboring countries being targeted and torched in the violent attacks.

South Africa – Pretoria – 29 August 2019 – Calm restored in the Pretoria CBD following burning of foreign owned shops. Photo: Africa News Agency / ANA

In a retaliatory move, Nigerian protesters took to the streets of Lagos on Tuesday evening to vent their anger by throwing stones and destroyed properties owned by SA brands such as MTN, Shoprite and MultiChoice.

Dozens of shoppers descended on Novare Shoprite Mall in Lekki, near Lagos, Nigeria and looted goods of unknown value while torching a police truck. Several other SA owned stores including PEP, MTN were looted and property destroyed in Surulere and Jakande.

Following the protests, South African television group MultiChoice has shut its offices and branches in Nigeria and Zambia, “We have had to shut branches and offices to safeguard customers and staff until further notices,” said its head of corporate affairs Jabavu Heshu on a statement on Wednesday morning.

On its case, MTN Group said it had closed its stores and service centers in Nigeria “as a precaution” after four stores in Nigeria were attacked on Tuesday evening. Sources indicate that the company also closed several stores in Johannesburg. The company, in a statement condemned the acts of violence.

Shoprite Holdings said in a statement on Wednesday that several stores in South Africa, Nigeria and Zambia were closed and extensive damage had been done to several supermarkets over the past 24 hours.

“(Shoprite) is highly concerned about the acts of xenophobic violence against foreign nationals that sporadically flare up and the resultant rhetoric of intolerance that is levelled against foreigners and the platform this creates for criminals to exploit this,” the company said in a statement.

Comment using Facebook

Continue Reading

Business

Go For Gold: Lessons From Chris Kirubi

Inversk Review

Published

on

As an entrepreneur, you have to pursue and attempt to achieve the very best possible outcome or reward from the same activity, task or endeavor. Below is advice transcribed from a few of Chris Kirubi’s #AskKirubi show.

Gold is very symbolic to mean the fine things in life. You don’t find gold all around you, but you find at least somewhere close to you. Very scarce indeed. Does that mean it is not meant for everyone? It’s all in your mind. Reach out for the best possible solutions. Reach out for the biggest venture. Reach out for the biggest investment.

Gold is a great reward. Great things don’t come easy. You will struggle to get to it, but the fruits will be there. To be the best, you have to effect change. Don’t be afraid to effect the change. Within our comfort zones, we as entrepreneurs might feel like we have actually achieved it all. When that feeling crosses your mind, that’s when you need to move and effect change. Change is the only constant thing in the world.

Don’t say you can’t move. When you get that mindset, you will be poor. The worst thing you should avoid is being poor in the mind. Do not conform your mind to weak struggles. Conform your mind with strong struggles such that you will put more effort in your deeds. Challenge yourself and out great effort into that. Then expect great rewards.

Arm yourself with knowledge. Knowledge should be your weapon whenever you want to attack and get huge profit margins. Be hungry for knowledge and do not shy away from wanting to know more.

Go for quality. Quality begins with you. Be quality. Don’t be shady. How you look, is how you act. From what and how you dress, to how you carry yourself and interact. Look quality. Talk quality and expect nothing less of quality anywhere you venture into. When you are quality, you will definitely attract quality.

Build your own stature. No matter how difficult it may seem. It will cost you but it will be worth it. Do what you will be proud of. Quality will definitely make you a proud person.

Comment using Facebook

Continue Reading

Trending

Copyright © 2019 INVERSK MAGAZINE. Developed by ITIPS