Connect with us

Business

My 5 Rules to Conquering the Day at Work

Inversk Review

Published

on

Everyone has their own manual when it comes to beginning your day on a motivational note. Especially when it’s a Monday morning, the weather is particularly gloomy and you can hear work calling you from the office…..literally! Each person on this planet has their own way of functioning; their own way of operating to help them get by with the daily tasks. Motivation is something that comes from within and also contributes to your surroundings. If you are positively motivated from within, your environment picks up on your positivity. When you are happy, everyone becomes happy and everything is done happily. And even if everyone still isn’t happy, your workflow is not affected since you positive mindset is intact. But, you have to be positive first. And this is my daily guideline of how to achieve work motivation.

Leave the past, in the past.

What happened yesterday happened yesterday. Leave it there. Today is a brand new day, full of new opportunities and second chances. Replaying things that went wrong at work previously, can affect how your day begins. A negative start to the day yields negative results at work. Unless it is in terms of finding solutions so that what went wrong yesterday is not repeated, it’s better to leave it alone.

People who hold grudges at the workplace and dwell in the past have a tendency of living there – in the past. The harsh truth is, the world keeps on moving regardless of what’s going on. For a lovely positive start to your day, keep moving with the world.

Good rest

You cannot be productive at work if you didn’t get enough rest. A tired mind works like a broken clock – it’s only right twice a day. A well rested mind is more productive. There will even be a tendency to exceed your targets because you are rested. Ideally, 8-12hours of sleep is ample rest for you to be efficient at work.

There is a wise man in the bible called Solomon who wrote an interesting chapter in the book of Ecclesiastes. In that chapter, Solomon says this, “….To everything there is a season and a time to every purpose under heaven…” Everything has its time and place. There is a time to rest, and there is a time to work. So when the time comes to rest, rest. Such that when the time comes to work, you will be able to work well.

Kick start your body

For me it’s breakfast. I cannot live without breakfast. For others its coffee, or a good morning run or exercise. Whatever it may be, it helps your gears running and functioning. It sets a good tone for your body to start working well after awaking from a deep slumber. For me, foods like bananas, cereal, arrow roots, sweet potatoes or eggs for breakfast provide the right nutrients for my body to get the energy it needs to start the day.

The trick here is, get an energy fix that works for you. Feed your body whatever it needs to get going, it will thank you for the rest of the day.

Manage your thoughts

I try to give myself 20 minutes of complete silence before I start my day to work. This helps me organise my thoughts. Like I said, positivity comes from within and that starts by you having your thoughts aligned in a positive manner. Thoughts are very sensitive and dangerous because they can easily become actions.

Be mindful of your thoughts, because they translate into actions. It’s quite hard to be productive at work with your mind wandering into the past and future. Life is happening now. You have to be present at every moment. Once you’ve taken care of your body, take care of your mind too.

To-do List

After all is said and done, make a mental note on what you intend to achieve that day. Even if it’s one thing, just make the decision to get something done that day. It might seem like a silly idea, but it’s a good way of beginning a motivated day at work. You will find throughout the day that you’ve naturally become motivated because you have achieved a few tasks that you set out to do from the beginning.

I tend to think it’s a useful tactic that reminds me to not let life go by without seizing the day. To conquer your day at work, means participating at work through action. Action starts by making a decision on what you want to accomplish.

Comment using Facebook

Inversk Live is Kenya's most incisive and informative platform to learn about business news, technology, markets, companies, startups, leadership advise, curated business and industry opinion, and affluent lifestyles.

Business

5 Tips to Make A Great Impression At A Networking Event

News Team

Published

on

Whether you are just starting a new business or building an existing one, it is important to have the right professional contacts that will help you on your journey. One of the best ways to facilitate these contacts is through the attendance of networking events. Here are some tips to help you build mutually beneficial business connections at these events or any other place you are aiming to meet potential business partners or cultivate new opportunities.

  1. Conduct extensive research

Gather as much information as you can about the attendees of the event. Pay closer attention to the specific people that you intend to be your target audience. This will give you a rough idea of how you can appeal to them. You should also prepare questions that will help you learn about others and hold mutually intriguing conversations that will make it easy for you to share about yourself and your business. Be sure to carry your business cards, they are the fastest way to share information and a good source of contact information.

  1. Be confident

Go up to people whether you know they can be of help to you or not. This will help you gain valuable information on others’ experiences as business owners. It is also a good way to get excellent feedback on your business model and product. Be straightforward about your inexperience and your desire to get help. Honesty will inspire people to engage with you and share advice. Take every opportunity possible to meet new people and attend as many business events as you can.

  1. Listen

When you join a conversation, take a few minutes to pay attention. An effective way to make a good impression is to make a key point that adds to the conversation rather than focusing on yourself and your business. While it may be tempting to get as many words in as possible, it is better to focus on quality than quantity.

  1. Build genuine personal connections

Begin conversations with non-business related topics. This will help you connect with people on a deeper level than simply business. Be willing to share what you are passionate about even when you are at a business event. Once the common ground has been established, then it is possible to build a strong network of friends and experts from different fields that will be happy to give advice whenever asked.

  1. Follow up

It is crucial to do this within a short amount of time; preferably within 48 hours. Should you meet a person that you would like to connect with at a later date, schedule an email that asks how they are doing and offer to schedule another meeting. This is a good way to ensure you keep in touch within the 2-day timeframe without forgetting.

“All in all, networking is about building trust, and giving as much as receiving.”  – Rune Sovndahl, co-founder and CEO of Fantastic Services.

Comment using Facebook

Continue Reading

Business

Understanding Social Media Influencer Marketing

News Team

Published

on

With the rise of social media sites and apps, more people are looking to their favorite YouTube stars, Instagram personalities and Twitter personalities for their input on different subjects including products to purchase. This has brought about the trending change in consumer trust, where they rely more on the opinions of social media influencers on brands than traditional advertisements.

What is digital influence?

Digital influence is defined by Technopedia as the ability to create an effect, change opinions and behaviors, and drive measurable outcomes online.

Digital influence is the result of three conceptual cornerstones:

  • Reach: How far information will travel across the social continuum.
  • Relevance: Alignment to interests of the moment.
  • Resonance: The ripple effect of information.

Who is an influencer?

The everyday Internet user is subject to a barrage of noise and content. As a result, individual judgment has given way to group judgment, or at least judgment that’s assisted by others online. When an individual contemplates a new purchase such as a cellphone, he or she will often revert to digital sources for recommendations to arrive at a decision.

Therefore, a social media influencer is a user who has demonstrated credibility in a specific industry, has gained the following of a large number of people and has the ability to convince others to act on their recommendations. They are considered to be an authentic and trusted source of advice on purchasing decisions. So much so that marketers and brands are paying attention.

Digital influencers include:

  • Vloggers
  • Bloggers
  • Celebrities
  • Media personalities
  • Socialites
  • Industry experts

Influencer marketing statistics

With interest in influencer marketing increasing every day, a lot of research has been carried out that has produced mind-blowing results. Here are some of them as sourced from digitalmarketinginstitute.com:

  • 86% of women use social media for purchasing advice
  • 70% of teens trust influencers more than traditional celebrities
  • 49% of consumers depend on influencer recommendations
  • Influencer marketing campaigns earn $6.50 for every dollar spent
  • 57% of fashion and beauty companies engage in influencer marketing
  • Influencer marketing is the fastest-growing online customer-acquisition method
  • 67% of marketers promote content with the help of influencers
  • Influencer marketing has surpassed print marketing
  • 60% of consumers have been influenced by social media or blog while shopping at a store
  • 67% of marketers promote content with the help of influencers

Why should you consider using influencers to promote your business?

As social media platforms focus more on user interaction and engagement, content that generates the most comments, shares and stimulates more conversations online does better online. Therefore, as a brand, it is important to come up with ways to encourage people to talk about your product. One way to achieve this is by engaging social media influencers to promote your product or service.

They exert a great influence over online users that should not be underestimated. Whatever they endorse often automatically becomes a trend. Since they come across as being more relatable than most conventional celebrities, they tend to build a sense of credibility and authenticity online. This is automatically transferred to a brand that they choose to partner with.

Using social media influencers is also a great way to reach the younger demographic that tends to mistrust traditional advertising. Research has proven that influencers are helpful when a brand seeks to form meaningful relationships with consumers.

How to do it

The first step when planning a campaign is to conduct extensive research on the influencers that would be most suited to your brand in terms of their target audience and follower profiles. Find out other relevant data about their audience such as age, geography, watch time, gender, etc.

If their audience and content match the message that you want to promote or that you already stand for, then they are a solid marketing tool to consider.

Make sure they fit naturally with your brand and that they would normally use your product. Remember, online users expect authenticity from the influencers.

Check the feedback they get from their followers. Do they ask for more information on what the influencer has posted, only like posts or even post any negative feedback?

Ensure you customize your content to suit each platform you intend to use. For example, Instagram posts should be easily digested; modern and chic. Plan to give the campaign time as you measure its performance and engagement to improve your next one.

Best social media platforms for influencer marketing

  • Instagram
  • YouTube
  • Facebook
  • Twitter

Conclusion

It is never too late to develop an effective influencer marketing campaign for your brand. The best place to start would be to reach out to the top influencers in your industry and share your product or service. Understanding the proper utilization of influencer marketing will go a long way to increase brand awareness, revenue, and leads.

Should you choose to partner with an influencer to promote your brand, make a wise decision informed by extensive and go from there.

Comment using Facebook

Continue Reading

Business

Wishful Thinking Time Is Over, Become The Next Great Entrepreneur

Inversk Review

Published

on

There is so much time to execute the great ideas yet most sulk in complaints of lack of this or that, they end up procrastinating.

Have you not heard the phrase; ‘Kama si Sasa, ni Sasa Hivi! Loosely translated as ‘If not now, It is right now!’

Find any group of young people and ask them what their future goals are. Most of them will tell you very nice dreams including and not limited to academic goals, things they want to do for their parents, how they want to be the next prominent business men in Kenya.

They talk about how they will invest in agribusiness, real estate, the transport sector, mobile banking, and logistic services when they get cash in this case the starting capital. They have endless ideas of how to have cash flowing from their multiple streams of income.

If you turn to the same people and ask them the tangible steps they are taking to achieve their dreams, they scratch their heads look into your eyes and say “Sina lakini nikipata kazi mambo itakuwa sawa“.

The alleged ‘lack of money’ has been used as the reason for not investing or becoming entrepreneurs by most young people. Money has been the excuse why most ideas are not being executed.

The youth ought to come out of their complaining zones or the so called wish zone. For instance, if you want to invest in poultry in future, start by owning one chick. This chick goes for around Ksh.200.

The educated youth have forgotten the phrase “A journey of thousand miles begins with single step“. Most of them will complain that they have no access to the uwezo fund or the youth fund put aside by the government but ironically they have not even applied.

They will spend Ksh.2000 to Ksh 3000 on a night out. This money alone is enough to register a group and apply for funds. The Kenyan young people it is time we woke up from the wishing bed. It is time we use the little we have to bring more as we await the so-called better jobs.

It is what you do with what you have that makes you prosperous and successful. Let us stop dreaming! Let us stop using money as an excuse for not starting! Let us use the little we have and make more out of it.

If you want to do rabbit farming, start with a single one. If you want to own a green house, start farming on the little space you have. If you wish to invest in matatu business, start saving now. A motorbike might not be so far away. If you would love to be a tenderpreneur register a company now. If you want to be a politician start talking to people now. Want to be a motivational speaker start by motivating yourself and those around you. If you want to own a boutique in future, start by selling ‘mitumbas’.

No dream is too big to accomplish! Nothing is impossible! Waiting, complaining, day dreaming, and praying alone will not help. We must do something. We must step out of our comfort zones. We must dream big, start small, start now and with what we have. Let us be passionate about the future and most importantly lay our foundations today.

What happens if we do not start now? We start giving up on our dreams; we get into employment and realize the salary is not even enough to start an investment. Years on, a family brings more responsibilities .Energy and ideas start draining away and our entrepreneurship ideas are buried.

Nothing hurts most like a buried dream. We are at our best to make it; it only needs a little aggressiveness, a little sacrifice, a little more passion and the go-getter spirit. I would keep on writing but the bottom line is “our time is now

We have all the resources at hand. Our sharp brains, readily available internet, energy, ideas, technology. Starting small is advantageous because you learn from all mistakes and this will build you to handle bigger investments.

Most youth want to follow the easy route; to own smartphones costing Ksh.15,000 and yet complain there is no capital to start up our businesses. We save our pocket monies so that we can go hiking, swimming, clubbing, dates and yet complain we do not have capital. Most of us are living lives beyond our means and keep dreaming that one day they will become investors. Which investors squander the little they have and keep complaining, how ironical!

Ksh.50 spent on airtime daily in a week sums up to Ksh.350. This money is enough to buy a month old chick at Ksh.250 and 2kgs of feed enough to feed the chick for 2 months. Have we spared some time with the likes of George Wachiuri when we say we want to be successful persons in real estates?

On Instagram, Facebook, Twitter and other social media platforms and apart from getting information we sometimes use these platforms to for the wrong reasons. Why don’t we monetize our social media platforms by say, advertising some products? This is the new way of getting customers. Somebody once said that you either earn from the internet or the internet earns from you.

Why do we find it easier to contribute money to throw a party yet such a challenge to contribute even a lesser amount to invest? Don’t we want to become great millionaires in future? I have not reached where I intend to, but you will agree with me that this is not the right way to go. We the youth of Kenya ought to change our thinking if we have to create wealth for ourselves and future generations.

Let us embrace innovation and get aggressive. We must start somewhere and must utilize what we have. Let us stop wishing and start acting, we must wake up and stop living in dreams lest we die in them.

We must allow ourselves to get dirty, sacrifice somethings and change our mentality. Lastly most importantly if we remain focused, with time we shall achieve our dreams. If we all do these, we will have all the time for all the fun we ever wished for.

It is too early to give up!

 

 

Comment using Facebook

Continue Reading

Trending

Copyright © 2019 INVERSK GROUP. Developed by ITIPS

shares