Inversk’s Guide For Job Hunting Through Social Media

Photo of the Remarkables mountain range in Queenstown, 

New Zealand.

While many of us use social media on a daily basis to chat with friends and share photographs, it can also be an extremely powerful tool in the pursuit of job opportunities. We’ve become used to posting, tweeting and status-updating our personal lives. But you can also use social media to boost your career prospects.

If you’re looking for a way to avoid the competition of crowded job websites and connect directly with employers to land interviews, then maybe you should look to social media to make your next career move.

When used properly, sites such as TwitterFacebook and LinkedIn can open you up to endless opportunities that stretch far beyond the reach of traditional job search methods.
Start making the most of your online networks by  following these steps.

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1.Create a LinkedIn account

Fill in your relevant employment and education history, check that the spelling and grammar is correct and make sure that your profile is open for people to look at your experience. You can also add skills and expertise. Word your summary carefully – as choosing the right keywords can make sure your profile shows up in searches.

2. Make contacts
Connect with people you’ve done business with, studied with or know socially. On LinkedIn, ask former employers or colleagues, or anyone you’ve done work experience for, to give you a recommendation or endorse your skills. Join groups based on the industry you want to work in and take part in discussions. You can also ‘follow’ companies on LinkedIn – so you’ll see any   vacancies posted.

On Twitter, be friendly – follow people and give them a hello by @mentioning them. Take part in discussions about your chosen industry or job to show your interest. If you’re keen to work for a certain company, search for them and their employees on LinkedIn and Twitter. Don’t be afraid to send them a message asking to connect, but make sure that you add a personal note, letting them know who you are and your area of professional interest.

3. Follow companies and career-related hashtags on Twitter
You can search Twitter for posts on topics of   professional interest to you, or hashtags which relate to your industry. You can also set up a regular feed for job-seeking hashtags such as ‘#jobsearch’. There are tools available which can help improve your search or set up a regular alert, such as Tweetdeck.

As well as following companies themselves, you can also follow jobs sites for different industries, areas or types of jobs, and recruiters, who’ll often tweet when they’ve updated their jobs or are looking for someone in particular.

4. If you’re going to tweet, tweet something interesting
Yes, it’s important to follow companies you want to work for and their employees, but the real goal is to get them following you back. Do this by posting interesting content and linking it to the relevant hashtag. Say something insightful or witty and you might just catch the eye of a potential employer.

5. Keep personal and professional accounts separate.
If you’re using a social media account professionally, ensure that all of your content is just that – professional! On Twitter, you might want to start a professional account separate from your personal views – if not, set yourself some guidelines for what you’d want a  potential employer to see.

For many people Facebook is for personal friends only, not professional contacts. If your Facebook is personal, make sure that your profile is private and that potential employers can’t look through anything you wouldn’t want them to.

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Photo of the Remarkables mountain range in Queenstown, 

New Zealand.