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Marketing for Landscapers



Landscaping  is any activity that modifies the visible features of an area of land, including: living elements, such as flora or fauna; or what is commonly called gardening, the art and craft of growing plants with a goal of creating a beautiful environment within the landscape.” – Wikipedia.

If you are a landscaper or an aspiring one consider the following marketing tips in boosting your business:

  1. You need a blog where you can share your landscaping ideas and even run a consultation firm online. You can earn some extra cash through monetizing the site.
  2. Take your time to blog relevant content that will attract anyone with interest in landscaping. For a start you can do 3 blogs in a week and ensure consistency so that you can build a following.
  3. Write about things people want to know.

Through this you will be giving valuable information to people seeking the knowledge an in the process you become a thought leader!

  1. Don’t forget to use the right keywords!

You can easily figure out what users actually search for, that relates to your topic.

How? Ever notice that when you search for something on Google, it actually begins to complete your thoughts by filling in words as you type, as if it knows what you are thinking. Well, Google does know what people are thinking because they have billions of pieces of data from actual search queries from real people.

So they will suggest so much phrases, you won’t know where to start. That’s OK, just start and use them to optimize your posts.

  1. Be creative!

Come up with fresh valuable content marketing strategies often. Keep checking the latest trends in content marketing and adjust your strategies for optimal performance.

  1. Google likes links.

Having links pointing to your website from other sources is like adding fertilizer to your soil in a garden. The more the links the better. These links should however be from credible sources.

  1. Set up social your media accounts. This will give you a great opportunity to communicate directly with potential customers and start discussions that lead to potential business relationships. Your blog links from social media shares and comments are critical to your success. When you blog, post it on Facebook, Twitter, LinkedIn, include a pretty picture and pin it on Pinterest.

Once you’ve built up a list of people following you on these social media channels that love what you are saying, they will also, post, tweet, share and pin it!

  1. Set up an account with an email marketing service such as mailchimp to reach out to your target audience in the most effective manner. You will need high-quality content for your email marketing campaigns.
  2. Carry out a content analysis of your business website. Are all the necessary pages there? Do you think all the information the client needs in order to make a decision in your favor is present on your website? Does it have testimonials and the FAQs section? Does it properly explain what sort of landscaping services you provide and what sort of material you use?


“You cannot bore people into buying your product; you can only interest them in buying it.” —David Ogilvy

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6 Low Cost Business Ideas You Can Implement This Weekend



In the entrepreneurship world, so much is said about start ups and the hardships, hustles and all the difficulties one goes through to establish themselves.  But hey, I believe that in every sphere of life you have to struggle to get what you want. No gain without pain. Even in school, to get those first class results, you have to warm those books and do research to give the best proposal. So, it is not any different when it comes to entrepreneurship.

Today I am going to take us on a journey of start-ups where we will get to learn how we can earn thousands with less than Ksh. 500. Personally, I believe so much in the humble beginnings. And in most cases, whatever you learn on the ground and implement is what sustains you, even when you get big.

  1. Hawking

I’m sure if not most of us upon seeing the word hawking are like… “No, that’s not for me!” But before you brush off that idea, why don’t you follow me in a few. First of all, there’s no fee you pay for hawking. You just use what you have. Your feet and hands. You can hawk anything as long as you have the passion.

Take for instance sweets, umbrellas, toothpaste, water, biscuits and the like. And good thing is that you need less than Ksh. 500 for such. On a rainy day, you will buy an umbrella for Ksh. 100 or 150 and sell the same at Ksh. 300 or even Ksh. 500. Now say you sell like 50 umbrellas.

Selling mitumba is another business that requires minimal capital. This is because you can start with as low as Ksh.500, go to Gikomba market, collect ladies tops at Ksh. 30 each and sell them at Ksh. 200. Now that is something to think about. You can hawk such clothes in big companies and get higher profits.

2. Shoe shining Stall

Ever thought of shoe shining? Well, this too is a great idea.  For a pair of shoe you pay Ksh. 50 or Ksh. 100, depending on the location of the shoe shine stall. And if it is around a busy town, it becomes even more profitable. You can actually make so much money a day, because everyone wants to look smart in Nairobi.  And the good thing is, you only need your hands, shoe polish and brushes, water and of course a cleaning material especially on muddy days.

3. Bodaboda industry

This is also very profitable. For starters, the Bodaboda is owned by someone else and they entrust it to you, saying by the end of the day you are supposed to bring him a fixed Ksh. 300 or Ksh. 500. That means for a ride it is Ksh. 50, what if you begin working from 6:00am till say 9:00pm. Meaning you will have had more than 30 customers in a good day.  That translates to Ksh. 1500 in a day. And you get to go home with Ksh. 1000 daily. What if you get hired to do corporate events delivery? The profits are way higher.

4. Boiled Eggs and Smokies

Selling boiled eggs and sausages is another upcoming start-up with very good returns, especially if you do both. This means you buy a packet of smokies at Ksh. 330, and a packet has 24 pieces, and sells one at Ksh. 25. That means for a packet you make Ksh. 600. From one packet you make a profit of Ksh. 270. Now that is good money for smokies alone. How about you incorporate eggs? That is much more profitable.

5. Manicure and Pedicure

Doing manicure and pedicure on the streets and in people’s houses is another very profitable venture. This will cost you less than Ksh.500 because especially in the beginning where you do not necessarily need space. Every woman today wants to look and feel beautiful. Making ladies nails goes for Ksh. 200 for each, when it is the polish alone, with no decorations and a bottle goes for Ksh. 100.

6. DayCare

Starting a daycare business is also another very amazing idea. This is especially if you have space. For starters you can do four beds, a simple table, and dressing area. Nowadays, mothers do not want to leave their children in the hands of house helps, because they have become unreliable. They prefer a daycare where they can leave their children while going to work and get them in the evening, after work.  For a single day, that goes between Ksh. 100-1000. For a day, that is very profitable.

All these among many more are businesses you can venture in, start small and build yourself up. Within some few years, you will be glad you tried something out, because looking back; it will be worth it.

All the best! I am sure most of you will agree with me now that it is not all about the capital. Passion and talent can pave way for you. Re-examine yourself and know your passion.

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Your Logo Is The Face Of The company



A logo is a combination of visual image and text used to describe to the public the name of your company and creates a visual signature that represents your company. A good logo should have a strong symbolic association connected to people’s memory. This makes it a critical feature in business marketing for any company.

As a company’s major graphical or visual representation, a logo supports a company’s brand and so becomes the single most visible icon or image of the company. It is very essential to have a well-designed logo in any company marketing program.

Note; one of the most significant traits is that the text of your company name should be clear and easy to read as it may appear on signboards, billboards, posters, etc where the logo can be seen at a distance.

Logos are intended to be the face of the company. They should display a company’s unique identity maybe through images, fonts and colors so as to provide important information about a company that will allow clients to identify with the company’s core brand.

Logos are the main visual element of a company’s brand identity. It basically appears on websites, business cards, stationery, flyers or pamphlets and when advertising in different platforms.

Depending on how good your logo is, it will show some seriousness translating to business success while a miserable logo can imply non-professionalism meaning displeasure and dissatisfaction to potential clients.

It is important to note that a logo should connect well with other prospects of a company’s image presentation. What this means is that no logo however good designed can look good surrounded by conflicting graphics or texts and inconsistent fonts. This explains why a logo is the most basic component of a larger brand identity that includes company colors and fonts.

A logo will definitely create brand awareness which simply means that it has created the knowledge that your business exists and even the products or services you handle. Once you base yourself well and customers get to like and trust your specific brand, they are more likely to respond positively to successive experiences with a logo which will potentially lead to increased sales within the intentional market.

A good logo will helps you build trust. Once clients consistently sees your logo on your business cards, websites and other marketing platforms it becomes more familiar thereby creating trust to your business. This is very crucial in industries such and financial institutions and bank sectors.

A well designed logo displays professionalism and competence that could help draw new clients toward selecting your company rather than a competitor with no logo or a poorly done logo. If you’d want clients to picture you as a professional business then you’ll definitely need a professional image.

Your logo will distinguish you from your competitors. You may find that many of your competitors have great logos while others don’t. Take every advantage you can and stay at the top of the game by having a good logo which will stand out. A nice logo reflects who you are. Therefore it should also distinguish you from other companies hence different.

Consistency of your logo is very important where you must ensure that your brand is represented right and it’s clear wherever it appears. This is important especially if your business appears in multiple platforms such as, Instagram, Facebook, Twitter, in blogs, your website, business cards, etc. This will help you maintain your professional look and increase efficiency of your brand reliability that needs to be built up. It is also important to also note that you should avoid re-creating different types of logos for specific purposes such as business cards and letter heads therefore showing consistency.

A good logo can draw potential new clients towards selecting your business as opposed to your competitors thus increase sales. This in itself is a return on investment. Remember a logo is an asset that will appear in your company forever. If your business doesn’t have a logo or it would need some improvements or corrections or changes get it done by a professional designer such as Inversk designers and have a distinctive graphic visual that will describe your company.

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How To Enjoy Your Entrepreneurial Journey



As an entrepreneur my day is always filled with many different activities all seeking my 100% attention, I believe it cuts across all aspects of the business. Today I wish to share the four keys that lead to  my entrepreneurial sanity and hope that it will transform how you run your day and business , These easy to follow keys have helped me have a balanced life equipping me with the ability to get achieve my goals, take control of my time and future of my business.

1. Meetings :

With technology nowadays, and as our lives continue to get busier, traffic jams the list is endless scheduling a meeting with your teammates, employees, or partners is an important factor in business so as to touch base on what is currently happening in the business, and how to forge forward. However, the meetings don’t have to be one on one physical meetings you can opt for virtual meetings like for instance,   you could choose to have a group conference call on your mobile phones, Skype meetings, schedule a zoom call the list is endless. In addition to these, For you to have a productive meeting ask all the participants to send in their agenda ahead of time, take time to go through them and  prepare for the meeting, have a timekeeper managing the time and allocating each person their time to speak and be addressed lastly have a session of Questions and Answers.  The one on one meetings are good but let them be periodical, not every week.  Not only will you end up saving time and focusing on growing your business, reaching out to your clients and signing up new business engagements.

2. The key to time management;

Plan your day before you go to sleep at night. For me I prefer planning my week, of course, there are events and incidences that may crop up and distort your plan but with a plan you will be able to track and remain on course even with distractions, the most important thing about the key of time is scheduling others call it ‘chunking’ your time the key things that distract us today are emails, texts, messages, and phones, have a designated time to answer and respond to messages, calls, and emails, and plan this around other activities like your breaks for a cup of tea or lunch. That way you kill two birds with one stone planning to have a half an hour lunch that ensures your client queries are responded to within 4 hours is indeed something! Personally, I do not make time for activities that don’t make me a better person, money.

3. Have some me time.

Learn the art of mentorship, grow someone who can sit in for you and do your job better than you, learn to capitalize on your employees’ skill sets, let them take over some of the roles you are currently engaging in so that you have some free time in your days. Train them well, equip them with excellent customer relations skills, and learn to step back once you delegate to focus on the key roles of managing your business growth, resource mobilization and engaging new partners and frontiers. These free time also allows you to think creatively thus innovations come to your business.

4. Get organized Utilize technology:

In this day and age you can use free applications like Google calendar to schedule your appointments so that you never miss an appointment, Evernote, is a software that enables you to take notes and share with your teammates, have conference calls with your key partners so as to update each other on the progress of the business and touch base on the way forward for your business getting organized is just a Google search or quick visit to the app store .



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