10 mistakes you are making on social media

Brian Simiyu

Inversk Staff - Aspiring Entrepreneur, writes about social media and Marketing

Social media has become a part of the daily life activities. Almost 80% of the world population are using it, from the youth, adults and organizations.

There are many platforms of social media like Facebook, Twitter, Instagram, YouTube etc. But if one can’t them properly, he/she might not gain the benefits that they offer. Below are ten mistakes you might be making on Social Media.

1. NOT UPDATING YOUR PROFILES.

Many people don’t update their profiles on Facebook, Twitter and Instagram simply because they are afraid of giving so much information about themselves which I tend to think they aren’t confident. Updating your information will sell you and your skills.

2. NOT BEING CONSISTENT

Many people aren’t using uniform handles on various site. You may find someone by the name XYZ, using XYZ on Facebook, @yxz on Twitter and @zyx on Instagram. This is not cool at all because people may find it difficult to reach you. If your name is XYZ, use it as it is across all the sites.

3. USING ONE PLATFORM ONLY

If you are a business or an organization don’t use one social network, consider exploiting others in order to increase your market share. Remember the more you engage each network, the more you grow your brand.

4. NOT USING HASHTAGS

Hashtags are very essential when it comes to advertising your brand.
Especially on twitter, the more people use your hashtag to tweet, the
more trending it will be. Hashtags also help people to tack all your posts and get updated on your activities.

5. NOT PUTTING THE “SHARE BUTTON” ON YOUR BLOG/WEBSITE

This is something that many people ignore. If you want to grow in your field, consider installing  the “Share Button” plugin to enable people to share your posts on their
social networks automatically without having to copy-paste the URL.

6. NOT APPRECIATING PEOPLE

Always appreciate people who like or comment your posts so that you
can encourage them to read your posts more.

7. USING SHORT FORMS

Many people these days always use short forms to express themselves which is not good when it comes to official issues. You may find a person writing on his or her timeline ” xory i loxt ma fon” instead of “sorry I lost my phone”. This is shows lack of seriousness which may lead to loss of respect among your peers. Always use the acceptable English.

8. NOT BEING CONSISTENT WITH YOUR UPDATES

This is another major mistake that many people make when using social network. They aren’t consistent with their posts; an individual may post updates after every two weeks. The consequence of being inconsistent is that people might lose interest in you.

9. USING SOCIAL MEDIA TO SPREAD HATRED

Some people use Facebook and twitter to hate other people. Social media are platforms where we share information and not to cause hatred among some communities.

10. MAKING THREATS

There are some people who say ‘if you don’t share this post something bad may happen to you’. This is absolute nonsense because your future don’t depend on that post.

If we use social media well, it can be beneficial but if we misuse it, they are consequences.

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